LinkedIn offers you a number of Key Performance Indices (KPIs) for your profile that you should track to analyze your performance and effectiveness of your efforts on the very platform.
Regardless of your profession & domain, these indices can help you leverage the power of LinkedIn.
In this blog post, I will present you 3 LinkedIn Key-metrics that you can’t afford to ignore if you want to build your personal brand on LinkedIn.
So, Let’s get started with the most important of them.
1. Profile views.
Under this metric, you can find who viewed your profile, what their job title is and where they are working.
Using this metric you can see if people from your industry are visiting your profile or not.
If you are a job seeker, this metric can help you streamline your efforts for the job hunt. If recruiters or employers or any professional from your domain of interest aren’t visiting your profile then you can optimize your profile accordingly.
If you’re an entrepreneur or businessman, this metric can help you analyze whether your target audiences are visiting your profile or not. Thus, you can make the required changes on your profile so that people can find you for the keywords you want to be found for.
You can optimize your profile by updating your LinkedIn headline, summary, skills, and other sections in more well-versed manner. This optimization will help you gain the attention of people from your industry.
2. Search Appearances
To connect with potential professionals, employers or entrepreneurs, you must be visible for the skills you have, right?
So. this metric which is available right below your profile summary, provides you data about your appearances in search results.
Under this metric, you can see –
- What your searchers do.
- Where your searchers work.
- Top keywords you were found for last week.
Using this data you can analyze if you are on the radar of the right people or not.
3. Post views.
If you create content consistently on LinkedIn then it’s necessary that you keep track of post views.
But, here I’m not talking about the number of post views. I want you to dig deeper into this metric and gather deeper insights like,
- The profession of your post viewers
- Location of your post viewers
You can find post views right below your profile summary along with search appearance.
Using this information, you’ll be able to analyze your content visibility. If a number of post views from your target audience is less than what you’ve predicted then you need to improve your content. Another way of doing is to grow your target specific connections.
When I say target-specific connections, it means connections from the location, industry, and profession of people you want your posts to reach.
In this way, you will be able to share your views, perceptions, ideas with the people with whom you’ll eventually work.
Here are few handpicked articles on LinkedIn that you must read –
- 7 powerful tips to update your LinkedIn profile
- Why college students should join LinkedIn right now.
- How to create a compelling LinkedIn Student profile.
Do you leverage these metrics already? What are the other key metrics you keep track of? Let us know via comments below.