When it comes to picking the best hashtags for a brand, then it’s a bit tricky work and needs hard work to short out the best hashtags for a particular brand.
But, don’t worry!
In this blog, I worked hard to make the process of finding best hashtags easier cognizant for you. Here I would take you through 6 easy steps to pick most suitable hashtags for your brand.
By the end of this blog post, you’ll be quite sure about what needs to be done to get the best Instagram hashtags for your brand.
But, before proceeding further, I think you should know some basic facts about Instagram hashtags.
What is Instagram Hashtag?
If you’re a social media novice – mainly on Twitter and Instagram, hashtags may seem confusing and unnecessary to you. But it’s the most important part of online communication.
Well, an Instagram hashtag is a word or phrase composed of alphabets (a-z, A-Z), numbers (1-0) and emoji preceded by a hash (#) tag.
Here are few more basic facts about Instagram hashtags, if you’re already aware about these facts then just scroll down a bit:
- You can tag your own posts and even others, just add a comment on others’ post with your hashtag and it’ll be added to the tag pool
- You can hide hashtags, by adding a comment to your post with hashtags.
- You can use up to 30 hashtags on a single post comprising both caption and your comment.
- You can use only underscore (-) as a special character in your hashtag.
- You can tap on hashtags to see the tag page and discover other posts with similar hashtags.
Now, comes the best part of this blog.
How to choose the best hashtags for your brand?
There are thousands of hashtags already available on Instagram, but in order to be successful with hashtags, you need to be strategic about your hashtag usage.
If you just wish for more like on your post, throwing some of the most popular Instagram hashtags like #love, #instagood, #l4l may get you few extra likes on your posts, but these tags are not going to work for your growth in long run.
To gain quality followers and increase engagements on your posts, it’s better to use those hashtags that have an engaging community and are specific to your niche and audience to gain traction and reach new followers.
So how are you going to discover such engaging and specific hashtags for your brand? Try this!
Here are 6 steps that I use to pick the best hashtags for my client’s brand.
Here goes the first step.
Step 1: Find hashtags that your target audiences are already using.
Adding random hashtags to your post captions or comments isn’t going to reach your target audience. That’s the fact.
Moreover, by doing so you’ll invite an unwanted audience to follow you.
A basic principle of marketing is to reach your customers where they already exist, so instead of using random tags, find out hashtags your target audience is already searching for an even adding in their own posts. Thus you’ll be communicating with your prospective customers instead of random people around the world.
Step 2: Find hashtags that your competitors are using.
It’s always a smart strategy to find out what your competitors are doing to attract customers and enhance their growth. Similarly, you can research their posts and find out the tags they commonly use in their posts. Maybe you’ll end up with a list of best hashtags that provide the most engagement.
By doing so, you may even figure out what your prospective customers are talking about and what hashtags they are using the most.
This way you can also discover new hashtags to add to your collection so that you don’t collide with your competitor and catch some extra eyeballs.
Step 3: Find out the hashtags that your industry leaders are using.
Influencers are those people who have already built their authority in their respective niche on social media.
Every industry has its respective influencers and you need to find these people who have the same target audience as you.
Basically, my point is that these people have already built a well-established relationship with your target audiences and by following and researching their activities on social media you may discover unique and effective marketing strategy for yourself.
But now, you just need to scroll down to their posts and make a list of all the hashtags they use. Among them, you can short out the most effective and engaging tags to add to your repertoire.
Step 4: Find out the industry-relevant hashtags.
As in our personal life, relation and relationships matter a lot to us as we reach to other people and sometimes build a strong bond between each other. Similarly, in marketing, you need to find every dot related to your products and connect them to each other to build a strong relationship and reach large audiences.
On Instagram, you can find hashtags related to your niche and product in few simple steps:
- Open Instagram app
- Tap on the search icon.
- Tap on “Tags” below the search bar.
- Type the most common hashtag of your niche into the app’s search bar.
Now, you’ll be able to see all the top hashtags that are closely related to the typed one. In this way, you can discover additional hashtags to reach, monitor and engage with your target followers.
Step 5: Create your own brand hashtags.
A brand hashtag is a hashtag which is unique to your business. It can be as simple as your company name, product name, tagline or campaign name. Or you can just use anything related to your brand identity. Branded hashtags have some added benefits over normal one:
- They are unique to your own brand and products.
- They can be used for the promotion of your products.
- They can be used to aggregate user-generated content (UGC).
- They help you in driving participation and engagement.
- They organize all the posts that are tagged with it on hashtag page.
But make sure your brand hashtag is relevant to your brand identity and easier to spell so that your product users or participants can use it in their posts without any hassle and cross-check.
Step 6: Audit your previous posts.
Well, if you’re just starting on Instagram then this step is not for you. But if you’ve already built a platform to engage with your followers on Instagram, you may need to go through your previous posts and find out the hashtags you’re already having success with.
By doing so, you can find out the worst and the best performing hashtags you were using.
Now you might be thinking that how many hashtags you should use in a single post.
As I’ve already mentioned that Instagram offers you to add up to 30 hashtags on a single post including hashtags in your comment.
So you’re free to add as many hashtags as you want, but it doesn’t mean that you add irrelevant tags to your post just to use all 30 hashtags. Doing so may attract spam users and even you’ll get few extra comments and likes, but believe me, it isn’t going to work for you as they may not be your targeted audience.
Now it’s your turn to act and find out the most suitable combination of hashtags for your brand.
Here are the 6 steps to find the most relevant and appropriate hashtags for your brand:
- Find out the hashtags your target audiences are already using.
- Find out the hashtags your competitors are using.
- Find out the hashtags influencers in your niche are using.
- Find out hashtags related to your niche.
- Create your own brand hashtags.
- Audit your previous posts.
Using Instagram hashtags strategically is a great way to connect with your target followers who might turn into your prospective customers.
So prepare a set of relevant hashtags and keep using in your every post, even you can use these tags to find contents generated by your followers and thus build long-term relationships with them by sharing their contents on your profile.
Do you’ve any tips when it comes to picking best hashtags for Instagram? Please share in the comment below.