Want to grow your follower base on LinkedIn?
Your connections are followers of your feeds by default, but what will you do after reaching your connections limit i.e. 30,000 connections only.
Although there’s limit on connections, people can still follow your feeds without being in your connection list.
But the biggest question is – How to make people follow you without connecting? Trust me! It’s not as easy as the question sounds.
Unless you’re a well-known and popular person in your niche, the road to building a genuine and engaging followership on LinkedIn is too harsh.
It takes constant effort, focus, and dedication.
But your effort can be reduced to an extent by creating an engaging LinkedIn profile that comprises of unique and attention-grabbing posts that attract lots of followers.
6 super easy ways to attract followers on LinkedIn
Engaging and active followers and connections on LinkedIn are the most precious treasure for any marketer or professional.
So, in this article, I’ll share powerful and actionable tips to attract your target market and make them follow you.
If you’re ready, let’s get started.
1. Optimize your profile.
First thing first, go to your profile and check whether the data in your profile describes your current profession and position or not. If not, then it’s time for you to take some time to optimize your LinkedIn profile.
Make some vital changes to your headline and summary related to your profession. Also, add a recent profile photo with headshot and a visually appealing background photo.
Enhance your profile with the skills and accomplishments you earned since the last update. Also, make sure you sort the skills according to your specialties and expertise.
2. Connect with professionals in your niche.
The more people you reach & connect on LinkedIn, the more visibility and reach you’ve on the platform. It increases the appearance of your profile in suggestion and LinkedIn search results.
LinkedIn’s advanced search algorithm prefers the 1st and 2nd-degree connections of the searcher over their 3rd-degree connections. So the more people you’re connected to, the probability of your appearance in search result increases.
To find the best people in your industry to establish a connection, make sure to take the advantage of powerful LinkedIn search engine. I recommend you to read this guide to leverage the power of LinkedIn search engine – 5 tips on how to search LinkedIn like a pro.
3. Regularly post Industry-relevant contents.
Unlike other social sites, LinkedIn is not a place to share your selfies or weekend photographs. It is a home of professionals of almost every industry from 200+ countries worldwide.
They seek industry-relevant information, data and opinion of top professionals and decision makers of the industry on various aspects.
So instead of sharing your holiday pictures, share informative and helpful updates. By doing so, you’ll add values to your profile and attracts more professionals to connect with you and follow your feeds.
4. Include visuals in your posts.
Visuals make a big difference in an overcrowded LinkedIn feeds and keeps you stand unique among others. Including visuals in your LinkedIn posts can help you attract new followers as well as engage your existing followers.
In fact, on any social site including LinkedIn, posts with visuals get 94% more engagement in comparison to posts without any visuals.
By including images and videos in your posts, your contents become more understandable, memorable, and attractive and thus receive higher engagement over text-only posts.
Long story short, visual posts are friendly to our brain which makes things easier to understand and memorable. So make sure you take the advantage of power of visual posts in your LinkedIn posts and boost your social reach to grow your follower base.
5. Participate in LinkedIn group discussions.
LinkedIn group provides you a platform to connect with like-minded people from your industry. It is a hub of professionals with similar interest and skills to establish business connections and assist each other with their problems.
Well, there are already numbers of LinkedIn groups to join, but if you still want to create a group, you can easily create it.
Any group member can start a discussion and rest of the members can contribute to the discussion by commenting below the post. It is a good practice to actively participate in group discussions, it gives more exposure of yours among rest of the members.
If you want to promote your business on LinkedIn groups, always apply 80-20 rule while sharing contents. Share 80% interesting and informative contents and only 20% promotional contents. By doing so, you’ll create a win-win situation for yourself and rest of the members.
To leverage the power of LinkedIn Groups, make sure while sharing contents, you intent to share values to the members instead of just promoting your business. By doing so you’ll gradually establish yourself as an industry expert and attract new followers and connections to your LinkedIn profile.
6. Add LinkedIn profile badge to your website/blog.
If you own a website/blog, it is a good idea to let your readers know that you’re available on LinkedIn too.
Well, there are many possible ways to do so.
You can talk about your presence on LinkedIn in your blog posts, add links to directly navigate your readers to your LinkedIn profile. Even you can add social icons on your website.
But, nothing works better than a LinkedIn profile badge on a website. It makes easier for your readers to reach you on the best networking platform to establish communication with you
To create your profile badge, follow these steps –
- Go to your profile.
- Click on tab on right sidebar saying – “Edit Public profile and URL”.
- Scroll to the end of the sidebar and click on the link which says – “Create a public profile badge”.
Now, follow the steps as mentioned on the page and the badge will appear on your website. Make sure you place the badge in such a way that your every visitors can see.
Building 500+ connections and millions of followers is not an overnight task, it takes consistency with your posts and optimization of your profile periodically.
So, now it’s your turn to take time from your busy schedule, sit on your couch and put these tips into action on your LinkedIn profile. Gradually, as the time passes, you’ll feel the difference in the rate of increase in the number of connections and followers.
But, don’t stop here, you need to regularly evaluate your profile thoroughly and make the changes as per the requirement. Always make sure, your profile describes you perfectly and matches the reality too.
So, you find something missing? Please be kind enough to let me know through comments below.