In this digital era, among the huge number of businesses spread worldwide, a strong online presence is an essential component of marketing strategies to stand out in the crowd.
It doesn’t matter how big your business is or to which industry it belongs, online presence is must for your brand exposure and awareness among prospective consumers and clients.
Your online presence is what makes your brand visible to your target consumers and allows them to engage with you, like you and follow your product updates.
Building your online presence is not just something that happens overnight, it can be time-consuming and may even be frustrating. But it is necessary too because majority of your potential consumers are online.
But the thing is that you’re not the only player in this arena. There are number of businesses (with similar products and services as yours) attempting to reach customers online.
So how are you going to compete with them to reach your prospective consumers or clients before others do?
Here are 6 actionable tips to adorn your online presence in order to reach large potential consumers wandering all around the web.
1. Create Professional Website.
Every form of businesses, whether it is an established firm, a startup or a small business, a professional website is the most crucial element to create a strong online presence and to reach a large number of audience.
You can keep your website extremely basic to highly creative level, depending upon the industry you’re connected to and the type of consumers you target. For instance, check out the website of Kiwis Media, it’s too simple but perfect.
If you’re already running a business and don’t have a website, I guarantee that you’ve missed a lot of customers/clients on the table.
Can’t believe? Just get it done right now and feel the difference.
And make sure your website includes all the relevant information that a consumer seek to know about you and your brand. These are the crucial information that you must include on your website –
- Contact information (Address, Phone number, Email Id)
- An “About Us” page.
- List of products and services you provide.
- Pricing of products and service you provide.
- Testimonials from happy and proud consumers.
Make sure, you don’t miss any of the above information because these are the basic elements to build credibility with the visitors and turn them into customers or clients.
2. Join Social Media Communities.
Social media communities like LinkedIn groups, Facebook groups, and Google+ communities can be a great way to extend your customer base, get new consumers and build relationships for future business.
These communities are the platforms where a huge number of your prospective consumers and other like-minded people are gathered together to discuss various aspects.
And by participating in these communities, you’ve opportunities to build a strong business community where you can discuss your own products and get feedback from rest of the members.
Overall, Social media communities can be the best platform to build yourself as an authority in a specific niche which ultimately grows your followership and thus results in growing your online presence.
3. Create Social media Business pages.
For a strong online presence of your brand, it is a good practice to separate your business pages and personal profiles.
Moreover, major social sites like Facebook, Instagram, Twitter, LinkedIn and other platforms provide some additional benefits to business pages that can’t be accessed from a personal profile. Like –
- Post-Analytics & Insights.
- Product promotion & advertisements.
- Post scheduling.
- Star ratings.
- Call to action tabs.
These are some features which are mainly offered on business pages and are really helpful in creating a strong follower base and driving traffic to your website.
Well, if you’re consistent with your posts which are entertaining, informative and visually appealing on your page then most probably your followers would do trade with you than a company with no active presence on their business page.
4. Do Guest Posting.
Guest posting can play a crucial role in building your online presence as it increases exposure about your business among an already established community of readers and like-minded people.
Actually, Guest posting means to write and publish articles on other websites or blogs to connect with new readers and give exposure about you and your business.
In fact, if you’re a blogger or writer, guest postings can be a master strategy to introduce yourself to the reader community of a well-established and popular blog. By doing so, you can drive traffic to your blog and may even grow your email list, if done strategically.
Guest posting is also a great way to build authority in your niche by featuring your articles on some of the largest blogs and expressing your opinions on issues related to your industry.
5. Host Podcasts and Webinars.
In this digital world, where every business is getting automated, humanizing the business can be a great way to win the heart and soul of your prospective consumers.
And the best way to do so is hosting podcast and webinars because when people listen to your podcast and watch webinars, they can feel your emotion.
The human voice connects with people way better than those written words. It makes people get a better sense of your personality so they feel like they get to know you. Thus, it builds credibility and boosts your online presence.
Moreover, there is number of people who can’t make time to read books and blogs. So to reach such people, podcasts and webinars are brilliant ways because they can listen to podcasts through car speakers and smartphones when they’ll be on the go.
Although these are the best ways to boost your online presence, try being only ON those platforms where your target audiences already exist. Don’t go for everything at once, grow gradually but steadily.
Because every platform will not be a good fit for everyone to grow online presence, so your goal should be to find the best platform that works for you and add it to your strategy.
So how are you going to enhance your online presence? Let me know via comments.