In digital world, LinkedIn summary is the best version of your professional bio. It is one of the most valuable pieces of real estate you’ve got in the digital world where you can showcase your authenticity, expertise and accomplishments you’ve earned till date.
LinkedIn summary gives you a great opportunity to grab the attention of the top professionals, entrepreneurs and decision makers from your industry to grow in your business and career.
After your LinkedIn headline, it is your summary where readers seek more information about you and your professional accomplishments. So make sure your LinkedIn summary describes who you are and how you want to be seen professionally.
Here is a LinkedIn summary of one of the top Influencer on LinkedIn, Jeff Weiner.
An effective LinkedIn summary provides your professional essence to the readers and intrigues them to know more about you and thus they will keep reading.
So here are the tips to carve the best out of 2000 characters in your summary.
1. Tell stories.
Share achievements, accomplishments and moments you feel proud to share. Everyone likes a good and encouraging story, so feel free to talk about the problems you tackled in your journey.
Basically there are mainly 3 stages of telling stories in LinkedIn summary:
- Firstly, share how you stepped into your current profession.
- Then talk about your struggles and accomplishments that have led you to the current position.
- Finally, express your vision that where you’re seeing yourself in near future.
Make sure you share the honors and awards, accomplishments and skills you earned at every stage of your journey. It provides strength to your claims about your expertise in respective fields and thus builds credibility with the reader.
Also don’t try to exaggerate yourself by dramatizing your journey. Just stay in your lane and be yourself because the relation you’re going to build with people is not going to end on LinkedIn. So just be true to yourself and your readers.
2. Write in first person.
Unless you’re a celebrity or someone very popular, everyone knows that you wrote the summary yourself.
So does it make sense to write your own LinkedIn summary in third person? It shows that you’re writing about yourself as you are someone else.
It looks odd.
Yeah! I know that professional bios are mostly preferred to be written in third person. But trust me, it won’t work on LinkedIn.
Writing LinkedIn summary in first person creates a personal feel between you and the reader and thus builds credibility which may give birth to genuine and potential connections.
3. Be concise.
LinkedIn offers you space for 2000 characters to describe yourself when creating summary.
But it doesn’t make sense to use all those spaces just to talk about yourself because unless you’re really popular, there’s no one who is going to read your lengthy summary.
Do remember that the people reading your profile are not doing so to kill their time.
They can be a potential employer, a businessman or an entrepreneur who might be searching for a candidate like you, but they would have limited amount of time to check your profile.
So I recommend you to shorten your summary as much as possible, but simultaneously make sure you don’t leave anything important out of it.
4. Load it up with Keywords.
Keyword plays a crucial role in enhancing your ranking on LinkedIn search results. So enrich your summary with keywords with which you’re strongly connected to in your industry.
Also include the words that the potential employers or hiring managers are searching for.
One of the best ways to include keywords related to your niche is by listing all the skills you own under specialties at the end of your summary.
By doing so, you are increasing your visibility on search results for specific keywords and thus grab attention of professionals from your field of specialization.
5. Include Call to Action.
Finally close your summary with a CTA (Call to Action) in which you have to tell your profile reader what you want them to do and where they can go for more information.
Your call to action should be direct and effective to say that you are open to conversation with like-minded people and with the people who could be benefited from a professional relationship with you.
If you’re comfortable, you can also include your email address and telephone information so that it would be convenient for people to reach you.
Basically, your call to action should guide people what they need to do with the information and insights you have provided about your professional career.
Just don’t let your readers get confused about their next step to reach you else they will look for someone else – might be your competitor.
Considering these points while creating your LinkedIn summary can enhance your profile and may even lead to potential connections and grow your network.
Here’s the summarised infographic of above contents. Please do share it if you like it.
An effective LinkedIn summary arouses curiosity to know more about you and ultimately connect with you. So you need to make sure that the summary you present about yourself on LinkedIn matches your reality.
Also make sure you don’t lie about yourself just to grab attention of people because there’s no place for liars in professional arena. It may even ruin your online presence too.
If you want tips to fill other sections of your LinkedIn profile for better performance, I recommend you to read this post – What you should put in each section of your LinkedIn profile?
Do you have any other tips to create a compelling LinkedIn summary? Do share with us via comment below.