With a huge arsenal of top recruiters, businesses, and other professionals from every industry, LinkedIn is one of the best platforms to build connections with them to achieve your professional goals.
Unlike other social media platforms, LinkedIn is for the professionals to connect with other professionals from the same industry and similar interests to establish communication to grow together.
But, things might not be doing well for you on LinkedIn as you may hardly receive any profile views, connection requests, and messages.
And if you feel that LinkedIn is not for you because it’s not working for you, then in this article I’m going to present you 6 possible reasons behind such a miserable scenario on your LinkedIn profile.
So here we go.
1. Old and Outdated profile.
Can you afford to send an outdated resume to a potential employer? I can’t.
So how you can expect a better result with a profile languished with all the old and outdated information of yours.
Just go through your profile and check whether the profile describes your current position, skills, and achievements or not.
If the outcome is negative, then you need to refurbish your profile with all the achievements, skills, and experiences you earned since the last update.
2. No participation in LinkedIn group discussions.
Merely being a member of a popular LinkedIn group is not going to work for you.
None of the members are going to reach you to make a connection just because you’re a member of their group. None!
In order to catch the attention of high potential employers and like-minded people from the group, you have to be an active member of that group who partakes in almost all the group discussions and shares informative content related to the industry.
- Share the latest news and updates relevant to the niche.
- Engage with posts shared in the group.
- Post queries for the best answers from group members.
- Help your fellow members by answering their queries.
LinkedIn groups are hubs of professionals and like-minded people with similar interests, so there is a possibility of the presence of thought leaders in your industry. There’s a lot to learn from them and opportunities to establish communication with them which may help you grow in your profession.
3. No contribution of informative posts and articles.
If you want to outreach people in your industry you need to share knowledge related to your industry either in the form of articles, posts or by sharing useful links.
In order to catch the eyes of most of your visitors, share the following kinds of posts:
- Industry insights.
- Latest industry-relevant news and updates.
- Case studies on the success and failure of a business.
- Real-life experiences.
But make sure that the posts are unique and informative for your industry people because useless, unrelated, and copied content may degrade your impression and may even attract worthless people from different niches.
4. No Outreach.
In order to be truly effective at LinkedIn, outreach can be considered your greatest asset.
Do you possess your greatest assets? If not, you’re leaving lots of opportunities on the table.
Outreaching like-minded people or professionals from the same industry on LinkedIn grows your network and thus opens the doors for lots of opportunities to grow.
Make the best use of the LinkedIn search engine to find people from your target market and reach them to make connections with them.
5. No Activities.
In order to be seen, you have to be visible to your audience. And to be visible you have to-
- Post informative articles, videos, images, and links.
- Like and comment on others’ posts.
- Share valuable industry-relevant news and updates.
There’s an activity section on your profile that keeps a record of all the activities performed by you which resemble your area of interest and opinion on the ongoing changes in the industry.
There’s no need to spend hours on LinkedIn to get results, you just have to be consistent with your post sharing and engaging with other users on their posts.
And most importantly, don’t rely on automated tools to engage on your behalf because networking requires authenticity and personal touch which can’t be done by using automated tools.
6. Zero recommendation and endorsement.
LinkedIn endorsements and recommendations are really important. In fact, these are the most powerful way to prove your proficiency and expertise in your field.
Including endorsements and recommendations on your profile may also catch the eye of potentially interested professionals.
So ask your colleagues, friends, and clients to endorse your skills and give recommendations if they loved your work on any specific project or during your working tenure.
When it comes to professional networking, LinkedIn is the go-to work. But if your profile doesn’t get as much attention as it deserves, you need to provide something to the people that catch their attention. The sooner you catch their attention, the greater the visitors convert into connection requests and messages.