5 simple SEO Hacks to grow organic traffic on your website

One of the most common challenges that marketers face is to drive quality traffic to the website. In fact, according to HubSpot, over 61% of marketers say generating website traffic and leads is their top challenge.

Now, with a limited budget the challenge is overwhelming because running paid campaigns on search engines and social media throughout the year cannot be your solution- you’ll generate traffic only till you pay and after that no visibility at all.

This is where the right investment of time and energy for long term marketing advantages helps businesses to run successful marketing campaigns with limited budgets. Building a site’s organic traffic is one of those investments that take time but plays a crucial role in lead generation for the business.

So, to help you grow your organic traffic in the most efficient way possible, I have compiled some of my favorite SEO hacks that you can adapt to rank higher on search result pages and drive more people to your website.

Let’s get started.

1. Optimize your old blog posts

The objective of this hack is to improve the search engine ranking for posts that already performed well but aren’t getting a lot of traffic in the last couple of months.

This usually happens if the blog content becomes outdated or because of updates in the search engine algorithm. In any case, you should understand that Google prefers fresh and updated content over the outdated ones.

When you update old blog posts, Google crawls it again, indexes it again. So, instead of creating another set of new content on similar topics, by optimizing old posts, you’re starting with a post that already has some degree of page authority which can rank higher in SERPs.

To optimize old content you need to identify the posts that can use some updating to make it more valuable for readers by making it more comprehensive by including more examples, data, keywords & internal links.

2. Add links to older posts

As I mentioned earlier, Google prefers fresh content over older ones for ranking on result pages. So, adding internal links to old posts on new content brings the freshness value to the posts and keeps them ranking higher.

So, whenever you publish a new piece of content on your website, make sure to include at least 4-5 internal links to older posts.

To do so, you simply have to identify old posts which are relevant to your recent blog topic and include it in the post but always make sure to add only links that bring value to your audience

If your website is on WordPress, you can use Link Whisper which is a smart linking plugin that automatically recommends internal links for your posts as you type. This can help you speed up your internal linking process and rank better on the search engines.

3. Focus on cornerstone content

Cornerstone contents are usually comprehensive blog posts or pages with detailed content on a topic. You can take this type of content as an umbrella shed which covers every aspect of the topic and includes internal links to other posts related to the same topic for readers’ reference.

Since cornerstone contents are comprehensive posts, these posts are search engine friendly and also other websites like to give backlinks. This way, cornerstone content can be leveraged to earn link juice and build page authority which will be ultimately shared with included internal links.

One of the most important factors that can make this type of content successful is its relevance with your blog niche. So, make sure the topic that you pick for cornerstone content is relevant to your audience and the content is robust.

4. Target Low competitive keywords

If you’re just getting started then targeting highly competitive keywords isn’t a good idea to get success in a short time. Ranking for highly competitive keywords requires a lot of effort in content creation and in link building campaigns to beat those who already have established their position on top of the result page.

So, instead of starting with targeting such keywords, you should start with less competitive keywords like the local keywords, long-tail keywords and create authority which will ultimately help you attract decent traffic to your website.

To find low competitive keywords for your blog, you can also use KWFinder which is a keyword research tool that can help you find keywords with low SEO difficulty quickly.

5. Optimize for Voice Search

The concept of voice search is not limited to smartphones, it is now evolved to smart speakers and virtual assistants.

You just have to speak your mind and you’ll get the answers without even touching the screen.

Voice search revolution is growing across the globe as people of every age group find it more convenient than typing. In fact, the number of virtual assistants or the smart speaker users has grown massively in the past few years and will be growing as shown in the graph below.

Voice assistant users growth graph

Now, because of such massive change in the user behaviour & adaptation of voice search, it is very critical for businesses to make their website voice search friendly.

Since a lot of websites are not voice-search optimized, you can leverage the opportunity as an early adopter to rank for competitive keywords which are kind of difficult to rank on search result pages.

Here are few tips to optimize your website for voice search –

  1. Target long-tail keyword phrases.
  2. Use conversational approach in content writing.
  3. Add FAQs on your blog pages.

Wrapping Up

Remember, building a site’s rank on search results isn’t only about driving people to visit your website but also to build credibility and thought leadership in the domain.

When people find your website on top for their search queries, they find your company more relevant & credible over your competitors. So, don’t just focus on bringing people on your website but also to bring values to them by providing content that answers their queries because that what helps you in lead conversion.

What are the SEO hacks that you use to boost organic traffic on your website?

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