Best Landing Page Builders for Small Businesses

Are you looking for the best landing page builder for your marketing campaigns?

Landing pages are one of the most crucial elements of a marketing strategy because this is where the conversion happens. Whether it might be a signup, selling your products/services online, or offering free downloads, landing pages provide a complete round-up of your marketing efforts.

That’s why you need to build high-converting landing pages and to build such pages, you need a powerful landing page builder.

To help you find the right landing page builder for your business, I’ve compiled a list of the best landing page builders available in the market.

1. Unbounce

Unbounce is one of the best landing page builders and my favorite one because it comes with 100+ customizable and ready-made templates geared up to design a beautiful and convertible landing page for businesses of any niche.

It also provides a powerful AI-powered landing page optimization tool, Smart Traffics, which allows you to create different page versions from different customer personas. This tool delivers the best landing page to each visitor.

Unbounce also offers a long list of integrations with major email marketing platforms like ConvertKit, Mailchimp, ConstantContact, GetResponse, etc., allowing you to collect the leads and nurture them for conversion.

Key Features –

• It allows you to change the text on landing pages based on the user’s search intent, which increases the conversion rate.
• It can easily publish your landing pages immediately on your WordPress site using Unbounce’s WP landing page plugin.
• It allows you to add a tracking pixel to your landing page, and you can embed your custom functionalities.

Pros of Unbounce –

• Unbounce offers good split testing functionality and offers excellent customization options.
• It offers a pool of beautiful templates and lets you choose various templates from third-party platforms like ThemeForest.

Cons of Unbounce –

• It can be challenging to understand the interface of Unbounce as it offers a plethora of options to design landing pages.
• Moving the objects into the mobile version of your landing page also affects the desktop version.

Pricing Plans – There are four pricing levels, namely, Launch, Optimize, Accelerate, and Scale. If you are starting to work with landing pages, then the Launch plan is suitable, starting at $80/month and allowing up to 500 conversions.

The Optimize plan is the most recommended plan, which starts at $120/month and allows up to 1,000 conversions.

2. Instapage

Instapage is the most advanced landing page builder on the list. It allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates with no coding knowledge required – it is a simple drag-and-drop page builder. 

This powerful landing page tool offers the best-in-class support to the post-click automation components of your landing pages like the thank you page, thank you email page, and so on. It is great because this is the main section where you can activate your leads or upsell to customers.

Also, it offers many collaboration tools so that your teammates can instantly make changes that save a lot of time. It also provides powerful analytic features, including heatmaps, A/B testing, and more, which you can use to analyze the performance of landing pages and optimize them accordingly.

Key Features –

• It offers integration with Zapier to easily collect potential leads for your business with minimal effort.
• It also offers personalization with which you can design targeted landing pages for your ad campaigns.
• It allows you to connect your ad to highly matchable post-click landing pages, increasing your conversion rate.
• Instapage allows you to monitor and track your post-click score (like how many users have interacted with your thank you page) to increase ROI.
• It lets you build user-friendly forms with the help of useful widgets and also can embed images, videos, and buttons.

Pros of Unbounce –

• One of the most significant advantages of Instapage is that it allows you to reuse your existing designs by clicking the “Save to My Blocks” option, which readily saves a huge amount of time.
• The editor is straightforward to understand, which helps design powerful dynamic landing pages with content personalization.

Cons of Unbounce –

• Pricing is one of the drawbacks, as it is relatively more expensive than other landing page builders on the list.
• Adding additional features to the editor becomes a little clunky and takes extra time to build your landing page.
• It offers fewer page widgets when compared to other premium WordPress page builders.

Pricing plans – It offers two main plans mainly: Business and Enterprise. If you run a small business or agency, you can go for a business plan that starts at $199/month, and if you have many clients or run a large company, you can opt for the enterprise plan.

3. Leadpages

Leadpages offers 150+ high convertible landing page templates, allowing you to build stunning opt-in campaigns for lead generation and conversion quickly. Leadpages also seamlessly integrates primary marketing tools from analytics to automation categories.

You can also run A/B testing campaigns to analyze and iterate landing page designs for maximum ROI.

Overall, Leadpages offers you a powerful landing page and campaign builder that can help you generate higher revenue from marketing campaigns.

Key Features –

• It lets you create your call-to-action or a product description using the Leadpages section menu, which helps give more information about your product to your customers.
• The tool offers excellent analytics, which tells you how your landing page performs before publication.
• Leadpages offer excellent integration with platforms like Stripe, Mailchimp, Zapier, etc., which helps grow your email list faster.
• You can also embed a countdown timer, calendar schedule, video player, etc., which is an outstanding functionality to achieve more engagements.

Pros of Leadpages –

• Leadpages do not have traffic limitations so you can collect unlimited leads resulting in a high conversion rate.
• You can easily filter your templates based on their conversion rate, which can be done by observing the Leadpages analytics reports.

Cons of Leadpages –

• The scope of A/B testing is highly limited in the standard pricing plan.
• The form options are limited, and the popup’s interface for editing text can be improved.

Pricing plans – There are three pricing options: Standard, Pro, and Advanced. The standard plan starts at $37/month, for which you can use up to one site, and the Pro plan is highly recommended, which starts at $79/month, allowing up to 3 sites.

4. GetResponse

GetResponse provides an excellent landing page builder that helps boost your business credibility and steadily increases the conversion rate by grabbing more leads for your campaign goals. 

Though GetResponse is a powerful email marketing platform, it provides impeccable features for creating a top-notch landing page with stellar design features.

GetResponse offers more than 100 customized templates ideally designed to fulfill all your online campaign management goals. By clicking on ‘manage landing pages, you can view the number of visitors and subscribers to your page to make informed decisions.

Key Features –

• You can add or manage your products/services in this tool or directly import them from Etsy, Stripe, Shopify, etc.
• GetResponse allows you to use SEO tools where you can optimize your pages for effective keyword research.
• It offers a countdown timer clock so that users will be aware of your offers or sales, which is a pathway to high conversions.
• With the help of forms, you can flexibly manage your lead’s data and grow your email list.
• The popup feature is beneficial in grabbing your user’s attention, and it offers top-notch images from Shutterstock and gifs from Giphy.

Pros of GetResponse –

• It offers a complete pack of tools in a single platform: email marketing, webinars, and automation tools.
• You can publish your landing page either to the GetResponse domain or your website.

Cons of GetResponse –

• The primary product of GetResponse is not the landing page tool.
• Your amount increases, and you need to upgrade once you have exceeded 1000 contacts.

Pricing Plans – There are 4 pricing plans: Basic, Plus, Professional, and Max. The basic plan starts at $15/month, limited to up to 1000 contacts, and the plus plan is the most popular one, which starts at $49/month.

5. ClickFunnels

ClickFunnels offers the best-in-class features to build high conversion-friendly landing pages and a sales funnel builder. Ideally, this tool is designed for entrepreneurs and creators who wish to sell their products online and generate more leads and revenue.

It also offers a pool of amazing customizable themes and templates that create a unique identity for your brand and let you optimize your pages for high search traffic by using split testing.

The biggest perk of using ClickFunnels is that it allows you to create membership sites for your products which helps in generating a profitable monthly recurring revenue.

Key Features –

• It offers a simple drag-and-drop editor with which you can create amazing templates for your landing pages.
• Clickfunnels is very easy to use and has a user-friendly interface.
• You can create email, text, and messenger follow-up funnels to track your leads effectively.
• It offers a productive and unified dashboard where you can easily manage all your tasks.
• ClickFunnels also provides email and Facebook marketing automation with which you can scale up your efforts.

Pros of ClickFunnels –

• ClickFunnels is specifically designed to generate leads and high sales and acts as a complete solution for all beginners.
• It has many pre-designed templates starting from billing pages to opt-in pages.

Cons of ClickFunnels –

• Pricing plans are relatively expensive when compared to other tools on the list.
• Lack of proper customer service is one of the disadvantages stated by the users.

Pricing plans – It offers two pricing points: The startup plan starts at $97/month, and the Clickfunnels platinum starts at $297/month, which allows you to build an unlimited sales funnel.

6. Wishpond

If you want to conduct contests, Instagram promotions, sweepstakes, etc., I recommend using Wishpond. It provides a fantastic landing page builder, pop-ups, and form builder to create impressive mobile-friendly landing pages. 

Wishpond offers intuitive landing page features with a flexible, no-code drag-and-drop editor. To nurture more convertible leads, it lets you publish the landing pages on your website, Facebook, WordPress, blog, etc.

You can select the best landing page templates from its template library that suits your brand image and also can embed photos/videos to make your landing pages more interactive and lively.

With the help of Wishpond’s pop-up builder, you can significantly reduce the bounce rate by adding opt-in bars, pop-ups, and welcome mats and sending timely triggers based on your visitor’s activity. 

Key Features –

• It allows you to test and publish your landing pages using the A/B split testing feature.
• Wishpond allows you to embed lead-generation forms into your blogs and websites.
• This tool is ideally suitable for running Facebook sweepstakes, Instagram hashtag contests, photo contests, etc.
• You can monitor your lead’s activity by checking website activity; emails opened/not, etc.
• It also offers a lead score with which you can decide whether your captured leads will turn into customers or not.
• It also offers advanced features like pre-filled form fields and hidden fields which help you in lead generation and segmentation.

Pros of Wishpond –

• It lets you conduct drip campaigns and enables good list management.
• Wishpond offers good customization options and a free trial for all the versions.

Cons of Wishpond –

• You can use only subdomains for your landing pages and not top-level domains.
• The pre-existing fields in the forms are lacking.
• Some customers feel that their service support is not quick and takes a little time to respond.

Pricing Plans – It offers three pricing plans: Starting, Everything You Need, and Rapid Growth. The Starter plan starts at $49/month. The ‘Everything you need’ plan is the most popular one, starting at $99/month (billed annually).

Which is the best landing page builder for you?

Whether you want to promote your new products by creating awareness or grabbing more subscribers using lead magnets, a landing page is the most critical component of the marketing strategy. This is where your potential customers land to know more about your offerings and decide whether to purchase or not.

So, landing pages are not something any business can afford to neglect or compromise with their quality. You want it to be the best and convertible, and these listed landing page builders are the best choice for that.

The right landing page builder for a business entirely depends on the business model, customers, marketing strategy, and, most importantly, budget.