Account-based marketing (ABM) is an ROI-driven approach in which marketers create a powerful strategy that only focuses on a set of target accounts in the market.
Also, 62% of marketers state that they can measure a positive impact since adopting ABM. So by creating a powerful account-centric strategy, you can close more leads and thrive in the competitive market.
To get started with account-based marketing, you need to have the right set of tools in hand to reap more profits. By choosing the best account-based marketing tool, you can conduct effective campaigns that outshine your ABM performance.
So in this article, I’ve handpicked some of the best account-based marketing tools that help you to find the right targeted leads for your business.
Ready to dive in? Let’s get started.
1. HubSpot – Best CRM Software for ABM
HubSpot empowers B2B marketers by providing one of the best CRM software compatible with Account-based marketing. It allows you to manage all your contact lists and track their activities across marketing channels, including your business website, social media, google ads, etc.
Using HubSpot, you can create highly targeted campaigns that increase your conversion rate. It offers powerful ABM tools that enable you to accomplish the best-in-class targeting experience by letting you focus only on the specific key accounts.
It offers intuitive workflow templates to define the ideal customer profiles that align your marketing strategies to find high-value accounts. The best part is integrating your account-level targeting with LinkedIn ads, enabling you to target companies by target account status, thus adding more value to your ABM efforts.
Feature Highlights –
- It recommends target accounts with the help of AI, which helps in boosting your sales and conversion.
- It offers many collaboration tools that enable your team to improve ABM efficiency.
- It facilitates creating highly personalized content with which you can actively interact and engage with your target accounts.
- It offers in-depth analysis by tracking and measuring the critical milestones in your ABM journey.
2. Madison Logic
Madison Logic is one of the best B2B intelligence and multi-channel ABM platforms, enabling you to identify and prioritize the top targeted accounts likely to convert.
In addition, you can actively engage in different formats like video, native, mobile, and desktop advertising so that your key accounts can access you on any platform.
You can effectively nurture by continuously interacting with your key accounts with messages aligned to the current stage of their journey. An added bonanza is that you can target people with the right job titles who actively search for a solution that amplifies your ABM marketing strategy.
Feature Highlights –
- To target trending accounts, you can use 20+ data sources, including firmographic, technographic, and intent data.
- It enables you to implement digital advertising and content syndication programs across multiple channels.
- It offers advanced-level dashboards with which you can view the performance of your ABM campaigns transparently.
- It automatically triggers and stops the content syndication process based on your account’s key position in the sales funnels.
3. Vainu
Vainu is a powerful and flexible prospecting tool that enables you to find information about companies for sales and marketing. It has databases from different countries like England, Sweden, Norway, Denmark, Netherlands, etc. You can source reliable data for your prospects.
It offers a comprehensive list of 100+ filters that lets you rapidly find the most convertible target leads for your business. The best of all is that you can make strategic marketing decisions by smartly tracking the buying signals of your targeted accounts.
Feature Highlights –
- It enables you to send hyper-relevant messages based on the company profile and recent changes.
- You can connect Vainu with your internal company data, which lets you focus on the target accounts that matter a lot.
- It monitors your target account for any changes, and you can use them to trigger workflows across your business system.
- It can potentially identify and fix incorrect data in your CRM such that you’ll be able to engage with your prospects with a trusted set of data.
Pricing Plans
The pricing plan depends upon the number of countries and the users you choose. The pricing starts at $7250/year for one database and five users.
4. Leadiro
Leadiro is an easy-to-use ABM tool specifically designed to empower small businesses. You can access its whopping list of 60+ million contacts to research, identify, and capture the high-value prospects that boost your sales and conversion figures.
You can generate the perfect ICP for your ABM strategy as this ABM tool can view your buyer persona and build a custom list of hot prospects. An added bonanza is that it offers robust pre-built datasets that deliver the correct contact information for your ABM campaign instantly at your fingertips.
Feature Highlights –
- You can filter using advanced firmographic and demographic profiling to find the best-converting prospects.
- It allows you to target your buying customers based on the buying signals.
- It lets you connect with the right decision-makers by filtering them using job functions, responsibilities, qualifications, experience, etc.
- It enables you to penetrate what hardware/software your prospect uses, giving you the details of the type of technology they actively employ.
Pricing Plans – You need to contact Leadiro’s sales team, and they’ll offer pricing plans based on your company size and requirements.
5. Leadfeeder – Identify your Website, Visitors
Leadfeeder is the most popular ABM tool for prospect tracking, list building, and lead generation. It helps you find and unbox key prospects who visit your website using analytics, tracking cookies, and artificial intelligence data.
What I love about Leadfeeder is that it automatically places your hot leads on top of the list by using automatic lead scoring, which lets you quickly close more sales.
Also, you can track your key prospects across multiple channels with which you can discover how they interact on your site and other media like Google Ads and email.
Feature Highlights –
- It helps generate leads quickly as the tracking code proactively pushes data to the Leadfeeder dashboard.
- It offers different lead filters to create custom lead lists that suit your criteria.
- It provides automated collaboration, which you can use to send qualified lead details via CRM or Slack.
- You can subscribe to daily/weekly email notifications to view which leads visited your site.
Pricing Plans – It offers a free plan with very limited features, and the premium plan starts at $63/month.
- Further Reading – Leadfeeder Review
6. AdDaptive Intelligence
AdDaptive Intelligence is an advanced ABM tool that lets you quickly find hard-to-get prospects with its robust features. You never have to worry about the quality of lead data it offers because it partners with industry-leading data providers to deliver only verified information.
It helps you build a list of the target accounts or bring your pipeline using factors like company names, employee size, revenue, and industry. Also, it offers powerful analytics reports that let your marketing insights convert into a profitable outcome.
Feature Highlights –
- It enables you to find your best customers by creating segments of your target audience with transparent and validated data.
- It allows you to upload, target your key account lists, and select the attributes of businesses/decision-makers to reach them instantly.
- You can create custom audiences using advanced filters to deliver hyper-relevant messages to your prospects.
- It offers audience analytics to improve campaigns and brainstorm new ideas to optimize your marketing strategy.
Pricing Plans – It offers a flat pricing model, but it is dependent on the audience/different layers of targeting.
Wrapping Up
Account-based marketing is gaining momentum, and with the help of these best account-based marketing tools, you can skyrocket your business’s potential to the next level.
Bonus – By using these ABM tools, you can optimize your campaigns, but you have to design a profitable ABM strategy that helps you interact with your key prospects.
- Identify who are your best customers.
- Build an Ideal Customer Profile
- Create your dream target list.
- Craft a powerful manifesto to target your key prospects.
- Implement your ABM strategy by utilizing multiple marketing channels.