Best Cold Email Software for Sales & Marketing

Cold email is considered the most arduous sales approach when it comes to targeting prospects via outreach. But in reality, it is probably one of the salespeople’s most widely used techniques as it makes it easy to reach thousands of potential prospects within a single day.

Cold email software helps in generating promising leads for your business. With an appropriately crafted message, you can build new prospect relationships, engage in productive conversations, nurture them by providing value, and finally convert them into loyal customers. 

However, you cannot simply type in an email and send it to an unknown person. It ends up in the spam box – which ruins all your efforts. This is where you’ll have to use the best cold email software. 

Cold email software helps you send personalized and targeted outreach messages to the right prospect. It lets you automate your email outreach campaigns so the messages hit the inboxes, ensuring maximum deliverability. 

So in this article, we picked some of the best cold email software and reviewed them to help you find the most suitable one for your outreach campaigns. 

1. Mailshake

Mailshake is the best cold email software with the most effective platform for designing your email outreach campaigns. It is simple, easy to use, and apart from email; it also lets you engage with hot prospects via phone & social media.

With Mailshake, you can create email sequences within minutes and personalize them with dynamic text blocks and links within the email body. Once the email sequence ends, you can keep sending follow-ups to recipients to keep the communication channel open.

Once your outreach campaigns are live, you can easily track your lead status via Mailshake’s Lead Catcher. It lets you mark leads as won or lost, reply to them and automatically push the lead data to your CRM or any 3rd party integrations.

Overall, if you’re looking to seamlessly scale your personalized outreach campaigns in the easiest way possible, Mailshake is your best pick. It has everything to identify prospective clients and close more deals.

Key Features – 

  • Pause sequences when a lead responds, unsubscribes, or bounces
  • Visualize which part of the sequence is converting 
  • Incorporate LinkedIn into your outreach efforts 
  • Write powerful copy via its AI-powered email writer
  • Monitor every open, click, and reply for every email 
  • Run A/B Testing to boost ROI
  • 1000+ integrations via Zapier 

Pricing Plans – Mailshake has two separate pricing plans: Email Outreach and Sales Enablement – 

  • Email Outreach – $59/month – email personalization, AI email writing, advanced scheduling, automated email sequences, response to leads, A/B testing, prospects view, 5k recipients per campaign, email deliverability setup assistant, Zapier integration, etc
  • Sales Engagement – $99/month – Power phone dialer, social selling, create custom tasks, 10k recipients per campaign, unlimited free dialer minutes to North American phone numbers, lead temperature, etc

Mailshake also offers a 30-day money-back guarantee, so you can boldly take your first move and explore its core functionalities. 

2. Saleshandy

Saleshandy is an all-in-one cold email software that helps with extensive email tracking, prospecting, and email outreach. You can use it as a standalone application or as an extension for Gmail & Outlook. On top of all, it offers a lot more than other providers at a fraction of the cost. 

With Saleshandy, you can understand your prospect’s interest in you by deeply analyzing the number of times they’ve opened & replied to your email. You can also track each click on the link and identify important replies to push prospect the conversation to the next level. 

In addition to this, it has also got smart email templates that can be personalized via merge tags. You can also schedule multi-stage sequences in advance to boost the response rate and scale up quickly.  

Thus Saleshandy is an excellent choice for any salesperson looking to access free built-in email tracking features coupled with automated cold email outreach for high conversions.

Key Features – 

  • Email tracking – Gmail & Outlook 
  • Personalized & trigger-based follow-ups
  • Increase your domain reputation with safe deliverability 
  • Find & add leads directly from LinkedIn within seconds
  • Auto-pause of sequence if it bounces 
  • Access to email health scores to predict performance
  • Test different email versions via A/B testing 
  • Advanced analytics and reporting

Pricing Plans – Saleshandly has two separate plans for email tracking and cold email outreach. The pricing costs $29/month/user for cold emailing, giving access to all the standard features.  

In terms of email tracking, it has a free plan that allows for unlimited open tracking, email scheduling, and Gmail integration. To access premium tracking features, you’ll have to upgrade to the paid plans – 

  • Regular Plan – $9/month/user – Outlook integration, full engagement tracking, unlimited email templates, basic mail merge, and team activity tracking
  • Plus Plan – $22/month/user – All Regular plan features + advanced mail merge, team email reporting, and Zapier Webhook integration 

Saleshandy also offers a 14-day free trial on all of its paid plans. So you can sign up for your preferred plan and decide whether it’s the best fit for you.

3. HubSpot

HubSpot is undoubtedly the B2B marketer’s go-to choice as it has been the pioneer in outbound marketing. When it comes to cold emailing, you can use its robust sales hub packed with all tools to create a frictionless customer journey at each level.

It lets you start meaningful conversations, connect with prospects via live chat on your website, and even automate time-consuming administrative tasks. You can also schedule appointments and manage your pipeline by qualifying prospects for the subsequent stages. 

Hubspot CRM platform unifies everything – customer data, tools & teams to create unparalleled efficiency. With this treasure, your sales team can get deeper insights, generate hot leads, and let you grow better without complexity. 

Key Features – 

  • Send highly personalized sales emails to prospects
  • Connect and interact with them anywhere
  • Record sales calls and log them into your CRM 
  • Document management & tracking 
  • Assign tasks and easily track progress 
  • Mobile CRM app to manage prospects 24×7 
  • In-depth analytics and reporting 

Pricing Plans – HubSpot has a free plan that lets you manage contacts, deal pipeline, quotes, schedule meetings, and nurture conversations via live chat and a reporting dashboard. To access advanced features, you’ll have to upgrade to the paid plans – 

  • Starter Plan – $45/month – All free plan features + simple automation, goals, conversation routing, sales rep productivity performance, etc
  • Professional Plan – $450/month – All Starter plan features + deal stage, task, lead rotation automation, sequences, custom reporting, etc 
  • Enterprise Plan – $1200/month – All Pro plan features + predictive lead scoring, playbooks, forecasting, custom objects, etc

You can get started with the free plan and upgrade as you expand with its paid plans. 

4. Right Inbox 

Having been trusted by 250k+ businesses, Right Inbox is a free Gmail extension that empowers your cold email campaigns. You can convert your best-performing emails into templates, track who reads your emails, automate follow-ups, and get reminded of important messages, so you don’t miss out on anything.  

With Right Inbox, you just have to create an email template and set the time, date, and frequency to roll it out, and the rest is taken care of automatically. Even you can scale your outreach process by personalizing your mass email campaigns.

If you’re already using Gmail, Right Inbox makes cold email outreach a no-brainer for you. It is a powerful toolbox & a huge time saver that sits right inside Gmail.

Key Features – 

  • Schedule emails to be sent at a specific time 
  • Write down private notes for your reference 
  • Embed GIFs into the conversation to make it more lively 
  • Generate visual previews for links you share in emails
  • Visualize the number of open rates and link clicks 
  • Sync and push critical info to your CRM easily 
  • Schedule follow-up sequences to nurture prospects 

Pricing Plans – Right Inbox has pricing plans for Professionals and Teams. 

For Professionals, there’s a free plan available. It gives access to all the core features but only allows 10 emails/month. You’ll have to upgrade to the paid plan costing $7.95/month, to get unlimited access. 

Even Teams can enjoy unlimited on everything. The pricing costs only $6.95/month.

5. is a comprehensive sales engagement platform that lets you engage with your prospects across multiple touchpoints – you can find prospects on LinkedIn, send personal emails, make calls, send WhatsApp messages, & SMS. This robust mechanism saves up to 40% time for sales teams looking to close deals. 

Another interesting feature of is its AI email assistant. It enables you to write 100% humanized emails that speak to your prospects. It also guarantees for high response rate as it checks the email text and subject line based on six essential parameters.

Finally, its three-level email validation ensures that your emails stand on top of your prospect’s primary inbox. Besides, it easily categorizes the replies, which means you can visit the ‘Interested’ folder to target the hottest leads.

In general, you can consider if you want to enable one-on-one conversations with prospects across multiple channels. It is fully backed with AI to streamline and boost your outreach campaigns.  

Key Features –

  • Perform email search on LinkedIn, Sales Navigator & LinkedIn Recruiter 
  • Prospect data extraction 
  • Built-in email & phone number validation 
  • Automated email warmup and deliverability booster
  • Send tailored messaging via dynamic, conditional, and custom variables 
  • Add personalized videos into emails via Vidyard Integration
  • Reach out to prospects on LinkedIn via Connection Requests, Messages, Profile Views, and inMail Tasks 
  • Segment prospects based on various criteria
  • Native Integrations with Salesforce, HubSpot, Copper CRM, Pipedrive, & Zendesk Sell

Pricing Plans – Reply has three pricing levels – Individual, Business, and Agency. 

Individual Plan: Includes access to all the features & varies based on the number of contacts – 

  • $70/user/month – up to 1000 contacts/month 
  • $90/user/month – up to 3000 contacts/month 
  • $120/user/month – unlimited contacts/month

Business Plan: Allows for unlimited contacts and varies based on the number of users

  • $70/user/month – starts at three users 
  • $60/user/month – starts at five users 
  • $50/user/month – starts at ten users 

Agency Plan: You’ll have to contact their sales team to discuss the pricing requirements. offers a 14-day free trial to sign up and explore how you can engage and convert cold prospects across multiple channels.

6. SalesLoft

SalesLoft is an enterprise cold email software best suited for larger sales teams. It guarantees 2.5X response rates, provides step-by-step guidance on what to do next, connects conversations with outcomes, and optimizes every touchpoint to win over your prospects.  

It lets you remove the guesswork from interacting with prospects via its featured product – Cadence + Automation. It essentially acts as your sales execution guide, enabling you to organize every email, call, and meeting and automate the process. 

Its conversation intelligence system is an AI-based tool that helps you understand the impact of every sales conversation. You can visualize the prospect’s engagement & identify sales call trends, providing critical insights to help you proceed smartly during the next interaction point. 

Key Features – 

  • Customizable templates to send one-on-one emails
  • Omni-channel outreach
  • Manage forecasts and opportunities with accuracy 
  • Apply automation rules based on the response 
  • Mobile app access 
  • Compatibility with Gmail and Outlook to schedule meetings 
  • Send pre-recorded voicemails to expedite the process

Pricing Plans – You’ll have to request a quote for custom pricing based on your business requirements.

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