5 Best Free Website Analysis Tools for SEO & CRO

Your website is compelling, user-friendly & has relevant content too. Still, the traffic is too low. Want to know the reason behind it?

The first thing to do is to analyze your website thoroughly to see how search engines are seeing your website & what is stopping it from ranking higher on the result pages.

However, doing this manually isn’t effective. This is why there are tons of tools out there to help you analyze your website in just a few seconds.

So, here I’ve compiled a list of the 5 best free website analysis tools that all you need to analyze & optimize your website for search engine visibility.

If you’re ready, let’s get started.

1. Google Search Console

When it comes to analyzing your website, what actually you want to know is how Google sees your website.

So, what can be better than Google telling you itself, right? Google’s Search Console comprises tools like URL inspection that allows you to inspect a particular page of your website to check indexing status, and mobile usability and highlight the issues (if any) to make the website shine on search results.

Google Search Console performance graph of website

Google Search Console also allows you to submit sitemaps of your website to boost the process of your page crawling by Google bots.

Another great feature of the console is Links analysis; it provides you with a complete list of external and internal links against the pages on your website. This is very important from an SEO perspective and analyzing this can help you track your link-building activities.

2. Woorank

Woorank website seo analysis tool

Woorank is an in-depth website analysis tool that provides complete insight into your website & recommends the changes required for better results. 

Woorank’s report is divided into the following 9 sections –

  • Marketing Checklist – In this section, you’ll find a list of all the changes required on your website with a priority level so that you’ll know what to tackle first and the next. 
  • SEO – In this section, the tool checks your website against all the necessary on-page SEO practices like meta tags, headings, links, etc.
  • Structured Data – Tool analyses your website to find out if certain structured data like schema.org are embedded in the website. 
  • Mobile Experience – In this section, the tool analyzes your website for mobile experience based on mobile rendering, viewport, font size, etc.
  • Usability –  Woorank analyses your website based on usability for users. In this section, the tool lists down the status of the website for practices like custom 404 pages, favicon, URL, etc.
  • Technology –  In this section, the tool analyses the website in terms of server speed, security, and other technologies that impact the ranking of the website.
  • Backlinks –  The tools check the backlinks referring to your website and show you the score based on quality and number of links.
  • Social – The tool checks if social pages like Facebook, Twitter, and Instagram are linked to the website or not and how they are performing in terms of engagement related to website content.
  • Visitors – In this section, tools show the estimated traffic to your website and global ranking.

3. Website Grader

HubSpot Website Grader

It is a free tool offered by HubSpot that gives a score to your website based on the following four key metrics –

  • Performance – The tool analyzes the performance of your website based on page size, requests, and speed. It also takes page redirects, browser caching, and other SEO metrics in the account.
  • Mobile – Website Grader analyses your website for its mobile-friendliness based on responsiveness and viewport.
  • SEO –  The tool analyzes your website to see if it is search engine friendly by taking page title, meta description, heading, and sitemap into account.
  • Security – The tool checks if the website has an SSL certificate that ensures safety and builds trust among visitors for sharing their data.

4. Check my Links

Check my links on wikipedia

It is a free Google Chrome extension and as the name suggests, this tool helps you analyze all the links on a web page to see whether they are working or broken.

Check my Links highlight all the valid links with green color while the broken ones with red color.

5. Ubersuggest


Ubersuggest is a free website analysis tool by Neil Patel and if I’m not wrong, we can say that Ubersuggest is a free alternative tool for some of the premium tools like Ahrefs

Unlike the rest of the tools, Ubersuggest’s Site Audit Tool analyzes almost every page on your website and gives you an SEO audit report keeping backlinks and loading speed in the account.

The tool also lists down the top SEO issues with difficulty and impact on search engine ranking so that you know what to put first on your priority list.

Wrapping Up

The best way to rank higher on search engine result pages is to implement all the best SEO practices on your website while building it. And if something missing, the above-mentioned tools can help you detect the issues for you.

I won’t say that these free tools are the best and that’s all you need to analyze your website but getting started with these tools will be a good idea to get a fair idea to invest in the right website analysis tool.

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