7 Best LinkedIn Marketing Tools for Business

LinkedIn is the best platform for business professionals and entrepreneurs to connect, nurture, and build long-lasting relationships with their target audience.

You cannot expect to gain a loyal following by simply posting random content on your LinkedIn company page. There must be a pre-planned marketing strategy such that your content reaches the right audience at the right time.

To accomplish this, you need the best LinkedIn marketing tools that help you manage your content, discover trending topics in your niche, optimize your LinkedIn page, generate actionable leads, and much more.

In this article, I’ll show you some of the best LinkedIn marketing tools that let you amplify your online presence and grow your business.

Ready to dive in? Let’s get started.

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the best LinkedIn marketing and sales prospecting tools that enables you to find targeted leads for your business. You can start nurturing potential relationships by identifying the right leads by sending personalized outreach messages.

It helps recommend the relevant and customized leads that make your marketing efforts reap sustainable profits. Besides, you can send InMail messages to 500+ million professionals on LinkedIn even if you are not connected to them. This amplifies your brand reach and boosts your visibility across the platform.

Feature Highlights –

• You can organize your leads and accounts with tags, take notes, and sync them to your CRM system.
• It offers advanced filters that let you narrow down your search to find the best leads.
• It allows you to send smart link presentations that enable prospects to view the content without downloading.
• It enables you to engage with your prospects and customers using your team’s network.

2. Dux-Soup

Dux-Soup is probably the predominant LinkedIn marketing tool that accelerates your lead generation process. It automatically engages with your prospects on LinkedIn by sending personalized connection requests, building your network, and letting you manage your LinkedIn lead funnel.

The most exciting part is that it allows you to scan through thousands of LinkedIn profiles at a rapid rate with which you can garner the URLs of your prospects. In addition to this, you can run multiple concurrent drip campaigns that help boost your brand awareness and re-engage with your unengaged contacts.    

Feature Highlights –

• It allows you to tag and filter your prospects for even better targeting.
• It enables you to scale up your marketing efforts by creating multi-channel lead generation workflows.
• You can run hyper-targeted campaigns that let you find the best convertible leads for your business.
• It enables you to monitor your campaigns and connect with your CRM and other lead-generation systems.

3. Leadfeeder

Leadfeeder is a website tracking tool that generates actionable leads by allowing you to view which companies visited your site and provides contact details of key people from the company to connect.

It also displays whom you are connected to on LinkedIn from the visiting companies. This makes the process much easier as you can proactively start a conversation. It also enables you to retarget visitors on LinkedIn based on their company profiles.

Feature Highlights –

• It offers automatic lead scoring, which places the hottest leads on top to fuel your marketing efforts and make them convert.
• You can create behavioral and demographic filters to segment leads with the highest potential.
• It allows you to export email addresses, phone numbers, and LinkedIn profiles and search for decision-makers.
• It enables you to track your prospects across multiple marketing channels, which helps in building robust connectivity.

Further Reading: Leadfeeder Review

4. SocialPilot

SocialPilot is the top-rated social media scheduling, marketing, and analytics tool that enables you to establish a solid social footprint. It offers comprehensive tools and features to schedule, manage, and post value-driven content on your LinkedIn pages.

Using SocialPilot, you can share product images, videos, GIFs, and infographics on your LinkedIn pages to create a brand-new interactive experience. The best part is that it offers detailed analytics that display your audience insights, the content type that brings the highest traction, optimized timings to post on LinkedIn, etc.

Feature Highlights –

• It allows you to customize LinkedIn posts by adding copies and visuals that drive high engagement.
• You can mention other LinkedIn pages in your post and start building meaningful conversations with them.
• It allows you to upload images directly for publishing or select from your post page URL.
• It facilitates setting access levels for each team to check your content before it gets published on your LinkedIn page.

5. Crystal

Crystal is the most comprehensive personality assessment platform that enables you to deepen your understanding of your prospects. It uses a framework called DISC, a personality assessment tool used by millions to improve workplace teamwork, communication, and productivity.

So how does Crystal act as the best LinkedIn marketing tool? Connecting with prospects based on their niche is fine, but when it comes to social selling, you have to interact with your prospects to make the relationship grow. 

For this to happen, you need to understand your prospects’ personalities, which lets you develop persuasive techniques according to their mindset. Also, collaborating with like-minded characters will help you deliver a rich buying experience that generates more sales and conversions.

Feature Highlights –

• It offers a Chrome extension that predicts your prospects’ personalities with the help of the DISC framework.
• You can understand your prospects’ level of compatibility with you by going beyond insights and data points.
• It allows you to close more deals by creating customized playbooks for all types of personalities.
• It helps in enriching your marketing profiles as you can target relevant personalities that resonate with you.

6. LeadFuze

LeadFuze is the most recommended LinkedIn marketing tool for finding high-quality prospects. It lists the principal decision-makers of the companies you want to target, enabling you to customize the message, thus making the conversation personalized quickly.

It finds the hyper-targeted leads based on firmographic details like industry, role, company size, etc. You can also advertise your brand to those companies that have recently expanded their product lines, opened new offices, etc., to accomplish profitable business relationships.

Feature Highlights –

• It allows you to find double-verified emails validated in real-time, thus reducing bounce rates.
• You can connect with your prospects through phone calls which let you communicate your value propositions better.
• It allows you to find personal and professional emails to build custom audiences for precise ad targeting.
• It enables you to put your list building on autopilot as the Fuzebot will automatically add new leads that match your criteria.

7. Salesloft

SalesLoft is built explicitly for larger teams, and it is a must-have LinkedIn marketing tool. You can keep track of your sales prospects by sending outreach emails, making calls, sending text messages, and tracking emails to optimize your LinkedIn marketing efforts.

This robust tool can integrate with various data across multiple channels, which lets you uncover more about your target audience for better targeting. You can also create a personalized marketing strategy by synchronizing all your data to CRM, which enables you to hit the right prospects at the right time.

Feature Highlights –

• It allows you to manage all the sales and marketing tasks in one dashboard.
• It ensures that your emails reach the primary inboxes of your prospects through its deliverability dashboards.
• You can customize templates to send one-to-one emails to your prospects.
• You can send InMails directly from Salesloft as a part of your workflow.

Wrapping Up

Now that you know about the best LinkedIn marketing tools, the process becomes much more accessible in connecting, collaborating, and building meaningful relationships. As content creation on LinkedIn increased by 60% in 2021, there is more scope for companies to amplify their reach by using creative marketing efforts.

By choosing the right LinkedIn marketing tool, you can increase your online presence, establish yourself as a thought leader, generate more leads, and keep up the momentum of building professional relationships that escalates your brand to the next level.