Best Referral Program Software For Small Businesses

Do you want to start a referral program for your business? Looking for the best referral program software? This article is for you!

Referral marketing is the best way to leverage word-of-mouth marketing to grow your business. It enables you to convert your loyal and happy customers into brand advocates who will spread the word about your products and drive new customers to your site.

In this article, I will show you some of the best referral marketing software that you can use to start an attractive referral program for your business.

If you are ready, let’s get started.

1. ReferralCandy – Best Referral Software

ReferralCandy is the most popular and one of the best go-to referral marketing software trusted by retailers. It lets you deliver a fantastic experience by conducting attractive referral programs that make your customers ineffable and stick with you.

This powerful software offers the best-in-class templates which completely look professional and mobile-responsive. After designing your referral marketing template, the next step would be choosing the type of reward you want to offer to your customers. 

So let’s have a look at the different types of rewards that ReferralCandy offers:

  • Percentage Discount
  • Dollar Discount
  • Cash-based rewards
  • Custom gifts such as free shipping 

One important thing is that you have the complete liberty to customize the rewards for your referrers and referred ones. Also, all the rewards you set are automatically sent to your customers. This reduces the burden of sending the rewards individually to customers, which may be highly time-consuming for you.

ReferralCandy also lets you develop beautiful emails that can be customized to support your store’s branding efforts. It also allows you to track the referral links and shares across various social media platforms that help you optimize your referral campaigns for the future. 

2. Referral Factory – Powerful Referral Program Software

Referral Factory is the best referral marketing software packed with powerful features. You can choose from a list of 1000+ customizable templates that lets you launch on-branded referral campaigns to increase word-of-mouth marketing.

When it comes to setting up rewards, Referral Factory offers great flexibility by allowing you to define any type of reward option for your customers. Besides, it lets you access your data to know when to issue the rewards or just automate the process without any hassle.

Using Referral Factory, you can build the referral program in 19 languages, enabling you to focus on enriching customer experience and establishing a global reach for your brand. 

Referral Factory also offers plenty of social sharing options that boost brand visibility. Your customers can share the referral link on LinkedIn, Twitter, Whatsapp, Line, Messenger, etc., which generates a continuous cycle of repeat customers. 

3. Genius Referrals – Popular Referral Marketing Software

Genius Referrals is a dedicated referral marketing software that truly incentivizes your customers for their free word-of-mouth efforts. It provides a collection of referral templates for businesses of all kinds. The templates are easy to customize and are powered by white-label branding. 

When it comes to choosing the rewards for your customers, this referral software offers an advanced approach like – 

  • Single and double-sided rewards
  • Fixed and Percentage rewards
  • Multi-tiered campaigns – ( setting up rewards in 3-tiers)
  • Multi-level campaigns – (referral, direct advocate, and indirect advocate earns rewards)

These types of referral rewards make the customer acquisition process much easier. Also, you can send the payouts to your customers automatically, or you can schedule them for later. 

The different types of payouts you can offer to your customers are gift cards, vouchers, Shopify discount codes, account credits, etc. Additionally, you can choose which platforms you want to be shared and then generate customized links, promo codes, etc.

Last but not least, you get the power to unbox key stats with in-depth analytics and a comprehensive dashboard. You can monitor the number of clicks, referrals, link shares, and other crucial metrics that help in fueling up your referral programs.

4. Referral Rock – Powerful Referral Software

Referral Rock is another robust software that lets you conduct referral and affiliate marketing programs. It offers a complete portal to create and customize your referral marketing program rather than acting as a simple referral widget.

It offers different ways to promote your referral programs such that you can meet your customers on their most preferable platform. Next, let us delve into the different types of rewards that you can offer to your customers.

  • Discounts or store credit
  • Cash and Cashback
  • Gift cards
  • Swag – creative and fun incentives.

Referral Rock adds more limelight to your referral programs by generating personalized advocate codes and unique links. It also offers a dedicated advocate portal that lets you easily track, manage and update the results.

It helps you deliver a perfect referral marketing program that consistently aligns with your eCommerce brand values. It offers a flexible visual editor that lets you design branded emails, sharing links, and you can embed the referral programs directly into your eCommerce site, marketing channels, etc.

5. Ambassador – Robust Customer Referral Software

Ambassador is a robust platform that lets you run different programs like referral programs, affiliate programs, brand advocacy programs, and partner and influencer programs. It acts as a one-stop solution by providing impeccable features which deliver high conversion rates for your eCommerce store.

This all-in-one platform lets you conduct targeted and personalized referral marketing campaigns which boost your customer retention rates. You can also automatically reward your customers with attractive gift cards, cash, points, or credits.

It offers an intuitive builder which lets you craft user-friendly referral programs by accessing its pre-built templates and workflows. Other key features to emphasize are customized reporting, split testing, on-branded experience, multi-language functionality, and much more.

Ambassador is a wholly packed software that offers comprehensive features to accomplish your referral program in a nutshell. 

Which is the best referral program software for your business?

All the above-listed referral marketing software is unique and offers something different. However, if you ask me, here are my recommendations –

  • ReferralCandy is the best referral software for eCommerce brands.
  • Referral Factory and Genius Referral have dedicated customer referral software for any business.
  • Ambassador is an all-in-one customer relationship management software that allows you to run affiliate, referral, and other partner programs right from one dashboard.

Now, it is your turn to pick the best one based on your business requirement and start attracting more customers through referral marketing.

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