The ultimate goal of any marketing campaign is to encourage customers to take the desired action that leads to conversion. For this, you don’t always have to rely on complex marketing campaigns; instead, a simple SMS text message can do wonders that you’ve never thought of.
SMS marketing is an exceptional marketing channel for seamlessly communicating with larger audiences. Compared to other mediums, the SMS open rates and response rates are 98% and 45%, respectively, which means people will instantly open and read within 2 to 3 minutes.
However, the real success of SMS marketing depends on the SMS marketing software you choose. It should be compliant, customizable, and have advanced targeting abilities to dynamically interact with customers based on their behavior and messaging preferences.
So keeping this in mind, I’ve ranked and reviewed some of the best SMS marketing software for small businesses that give the speed and flexibility to personally engage with the customers to grow at a higher scale.
If you’re ready, let’s get started.
1. SimpleTexting – Best SMS Marketing Software for All
Having been trusted by Fortune 500 companies like Cisco & Samsung, SimpleTexting is the best SMS marketing software that I have come across. It is simple, fast, affordable, and accessible to any business type. Whether you want to have a one-on-one chat or message thousands of people simultaneously, Simple Texting makes it hassle-free.
To start with, you can set up a simple SMS keyword to quickly collect phone numbers to grow your active subscribers. You’ll have to decide the keyword to use, and your customers can send that to your registered phone number. By doing so, they’re signing up to receive all future updates of your brand.
SimpleTexting makes it easier to group customers based on their common traits to send hyper-relevant messages. You can segment subscribers based on whether or not they clicked a link, when & how they joined your list, and the area code associated with their mobile number.
Overall, SimpleTexting’s powerful text marketing capabilities strive to give you a competitive edge. Not only does it aid in improving your SMS marketing ROI, and helps in closing more deals via two-way texting to follow up with your leads.
Key Highlights –
- In-depth analytics to visualize click-throughs, delivery, subscriber growth, and many more
- Invite applicants by sending a text to a group of candidates
- Send and schedule mass text messages
- Use toll-free numbers for 2-way/mass messaging, improve customer service via landline calls and shortcodes (5 or 6 digit numbers)
- Integration with HubSpot, Zapier, Mailchimp, and many other applications
- Schedule recurring campaigns to run daily, weekly, or monthly basis.
- Ability to send a series of automatic messages after customers subscribe to your list
Pricing & Plans – SimpleTexting’s pricing plans are based on the number of messages you send every month. The plan starts at $29/month for 500 messages and goes upto the custom plan if your message limit exceeds 50k. You’ll get access to free incoming messages, unlimited contacts, free number, 7 days of support, unlimited keywords, rollover credits, a dedicated account manager, and custom integration with 400+ apps.
2. Salesmsg – Best SMS software for two-way texting
Salesmsg is a simple and effective SMS marketing software best suited to convert leads into customers via two-way texting. You can text & call from your computer, upload your contacts quickly, personalize SMS/MMS messages, schedule or send immediately from a local/ toll-free number, landline, and shortcodes.
The most outstanding aspect is you can upload a video and send it as a one-on-one chat or mass text message to your subscribers. This lets you grab people’s attention and provide an immersive viewing experience for them.
Besides, with Salemsg, you & your team can save more time by sending canned responses to the most frequently asked questions. Even if a contact tries to reach you when you’re offline, Salesmsg enables you to set up an auto-reply, so they don’t have to feel frustrated by waiting for a long time.
In general, Salesmsg is an ideal pick if you want your sales team to fuel up your outreach SMS marketing strategy to communicate with the leads effortlessly.
Key Highlights –
- A unique shared inbox for sales team collaboration
- Set up double-opt-in to ensure compliance
- Add different emoji types to spice up the conversation
- Provide each team member with a unique number to send and receive text messages and keep them private
- Integration with HubSpot, ActiveCampaign, Pipedrive, Aircall, and other 1000+ apps via Zapier
- Automatically updates your CRM with notes, messages, and calls
- Ability to share PDF, files, invoices, and many more to your contacts via SMS
Pricing & Plans – Salesmsg pricing plans are based on the number of messages you send. The plans start at $25/month for 500 messages and scale upto the custom plan for 10,000+ messages.
You can send 2-way SMS/MMS, access to free local/toll-free numbers, unlimited contacts, SMS broadcasting, and much more. The best part is it offers a 30-day money-back guarantee.
3. TextMagic – Multi-platform SMS Marketing Software
With access to over 1000 mobile networks across 190+ countries, TextMagic lets you reach a massive set of customers by leaps & bounds. This means you can seamlessly engage with them through your desktop, phone, or even directly from its web app.
TextMagic’s web app is best suited for running SMS marketing campaigns. Because it enables you to personalize messages via templates. Moreover, you can schedule messages to be sent, monitor delivery rates, and manage sub-accounts for your team.
One of the most time-saving and distinguishable aspects is the ability to convert your emails into SMS. TextMagic lets you send a regular email to a phone number (eg: 123445@textmagic.com), and it will automatically get delivered as text. You can manage all customer replies in your email inbox. This is surprisingly cool!
The desktop app (PC & Mac) encompasses all the TextMagic messaging capabilities. In the case of SMS chat via phone, you’ll be notified of new messages via desktop alerts. For USA & Canada users, TextMagic provides a virtual and toll-free number, so they don’t have to pay a single penny for interacting with you.
On the whole, TextMagic is a fully-functional SMS marketing software that lets you leverage multiple platforms to deliver a captivating messaging experience to your customers.
Key Highlights –
- Send text messages online to your customers, import contacts, and manage them easily.
- Enable two-way SMS communication for quick response
- Flexibility to send bulk messages anywhere in the world
- Mail merge SMS – allows you to include personal and custom information in text messages created from templates
- Send long text messages upto 918 characters in length
- Create multiple SMS forms and assign contacts to unique and relevant subscriber lists
- Mobile app for iOS and Android
- Identify invalid phone numbers and carriers to increase ROI and conversions in your SMS campaigns.
Pricing & Plans – With TextMagic, Inbound SMS is free. You’ll be charged only for outbound text messages. Prices differ based on the country you choose. You can open an account for free and pay only when you start sending messages. The valuable part is the credit never expires, and you can pay as you go.
4. Omnisend – SMS Marketing Software for eCommerce
Omnisend is one of the best marketing automation software designed for growing eCommerce businesses. It is fully integrated with automated SMS marketing capabilities. You can utilize it to run time-sensitive campaigns, promote flash sales, and best products to reach directly at your customer’s fingertips.
Omnisend makes your job easier by providing a pool of pre-built workflows for cart abandonment, order confirmation, and birthdays. The best part is that you can deliver an exceptional omnichannel interacting experience by combining automated texts with emails and push notifications.
It supports seamless integration with popular eCommerce platforms like Shopify, BigCommerce, WooCommerce, Wix, OpenCart, etc. Besides, it allows for two-way communication via Gorgias integration.
Overall, Omnisend lets you nurture potential customer relationships while you sleep. All you have to do is just “set it and forget.” It will take care of all other processes.
Key Highlights –
- Include Gifs and images to boost engagement drastically
- Ability to track the performance of your text messages via channel-level filtering
- Make data-backed decisions by analyzing how SMS is performing compared to other channels.
- Support for all country codes text-only messages to reach international audiences easily.
- TCPA Compliant SMS List Building tools
Pricing & Plans – Omnisend has a free plan but to access the full automation features for email and SMS marketing, you will have to opt for its PRO plan, which starts at $59/month.
5. Klaviyo – Top-rated SMS Software for eCommerce
Klaviyo is one of the best email marketing platforms that help in delivering personalized experiences. Alongside its top-rated SMS software packed with smart automation & segmentation capabilities, you can dynamically interact with customers and improve sales on the fly.
You can send price drop alert messages, in-stock alerts, and recoup sales by reminding customers about their incomplete cart. Klaviyo lets you send product recommendations proactively to cater to your customer needs. In this way, the purchasing cycle is shortened and simplified within a few clicks.
Klaviyo is the official integration partner for Shopify stores. With just one click, you can sync all your customer data and stay on top of their minds. However, It also integrates with other eCommerce platforms like BigCommerce, PrestaShop, and WooCommerce.
In general, with Klaviyo, you can view and monitor all customer interactions in one place, making it easier to send highly crafted messages at the right time to the right people.
Key Highlights –
- Built-in compliance for opt-in consent, opt-out languages to communicate in an authentic manner
- Include dynamic coupon codes in messages for VIP customers
- Multi-step forms, click-to-text web forms, and consent at checkout
- Add captivating product images to make the conversation lively
- Reply to incoming texts directly from Zendesk and Gorgias
- Built-in reporting to visualize the revenue generated
Pricing & Plans – Klaviyo’s pricing depends upon the number of SMS contacts you send every month. It offers a free plan for upto 50 SMS contacts, 150 SMS or MMS sends, and a toll-free number. After 50 contacts, the estimated pricing starts at $5/month.
6. ManyChat – Chatbot & SMS Marketing Software
ManyChat is highly popular for its Facebook Messenger chatbot that helps nurture and grow your social fans. It is packed with intuitive text message marketing features that let you interact and develop relationships with offline customers.
You can send exciting sale offers, coupons, updates, reminders, customized content, etc. The best part is connecting and combining SMS with Facebook messenger and email to deliver a seamless omnichannel customer experience.
Text message marketing is all about leveraging your customer base. Manychat has got this covered by letting you send stunning Drip SMS campaigns.
From launching a 10-day fitness challenge to sending monthly newsletters, you can smartly nudge and progress your customers towards your conversion goal.
On the whole, ManyChat is a two-in-one winning solution to grow your small business to the next level. You can effortlessly build loyal fans via its Facebook Messenger bot and reach customers instantly via its SMS marketing potential.
Key Highlights –
- Collect your customer’s phone numbers easily when they visit your eCommerce store
- Integration with Shopify, Zapier, HubSpot, ActiveCampaign, PayPal, Stripe, Klaviyo
- Share photos to display your rich product gallery, QR codes, send funny gifs via MMS
- Gather meaningful reviews and feedback from your customers
- Automate and personalize text journey via flow builder
- Acquire new contacts on Facebook & engage with them via SMS
Pricing & Plans – ManyChat’s pricing plans combine the power of chatbot and SMS marketing. Its free plan lets you grow your social followers via messenger interaction and Instagram DMs.
The Pro plan costs $15/month and scales based on the number of contacts. SMS Marketing is included in this plan. It is based on the ‘pay-as-you-go’ model. It charges your account partially and sends the bill when you reach the $10 credit limit.
7. ClickSend – Web-enabled SMS Marketing Software
ClickSend simplifies your entire business messaging process. All you have to do is use its online SMS Gateway to send & receive SMS messages via a web-enabled computer. You no longer have to wait for your cellular network provider, and the messages quickly reach your customer’s inbox.
Through the online SMS gateway, you can send both marketing & transactional messages like confirmations & reminders to customers. With a 98% open rate and ultra-speed SMS delivery, you can scale your customer growth at a great level.
One of the different aspects of ClickSend is its bulk SMS marketing – you just have to upload your contacts, draft the message, and click send.
On the whole, ClickSend lets you send powerful and rich-looking text messages incredibly faster. It has 100% uptime, guaranteed delivery with Tier 1 networks, free fixed numbers, and free replies.
Key Highlights –
- Ability to send 4800 messages per minute
- Create an autoresponse campaign with SMS Keywords
- SMS Gateway API to integrate with your business applications or website
- Reach worldwide customers via global coverage
- Customize sender ID
- Real-time message status monitoring and free reports
- 1224 character limit
Pricing & Plans – ClickSend allows for free inbound messages, and the cost for outbound messages varies based on the estimated message size. The pricing starts at $0.0263 for less than 2k messages and goes upto the custom plan for over 200k messages. You can enjoy zero setup fees, contracts, monthly fees, and 24×7 support.
8. EZ Texting – Simple SMS Marketing Software
By serving over 1,65,000 customers, EZ texting is an all-in-one SMS marketing software that elevates your mobile audience engagement.
From contact management to out-of-box integrations, EZ Texting provides all elements needed for crafting stunning text marketing messages.
You can text one-on-one directly from your inbox or send personalized messages to a group of contacts. The maximum limit for text messages is 160 characters, whereas, for MMS, you’re allowed to utilize upto 1600 characters. Thus there are no limits to creativity and innovation in exhibiting your brand’s potential.
Furthermore, EZ Texting eases the process of running automated text campaigns. Whether you want to automate replies, nurture leads via drip campaigns, or send recurring text messages, EZ Texting lets you reach your target audience intelligently and effectively.
So EZ Texting is a one-stop destination for small businesses looking to grow their SMS marketing capabilities without any hassle. Through its stunning UI, you can set things up and get it running quickly.
Key Highlights –
- Upload and manage an unlimited number of contacts
- Easily assign contacts to groups for targeted messages and campaigns
- Built-in integration with Shutterstock for running captivating MMS campaigns
- SMS Keywords, QR codes, and web signup fields to collect customer’s phone numbers
- Send automated reminders for payments, appointments, and many more
- Shorten links and track them for conversions
- Use toll-free number, 10-digit local number, text-enabled landline, high-volume number, and dedicated shortcodes for instant communication.
Pricing & Plans – EZ Texting offers four major pricing plans –
- Value Plan – $24/month – 1 user, 1 keyword, 1 textable number, free two-way texting, contact management, mass texting, $25/month for high-volume number upgrade, message template library, SMS, Auto replies, text scheduling, integration
- Essentials Plan – $36/month – 2 users, 3 keywords, 2 textable numbers, MMS Picture texts, list growth tools, analytics, Shutterstock, premium image editor, and other Value Plan features
- Premium Plan – $61/month – 3 users, 6 keywords, 3 textable numbers, 1 high volume number (included), recurring texts, drip campaigns, API access, and other Essential Plan features
- Custom Plan – $374/month – Custom users, unlimited keywords, custom textable numbers & high-volume numbers, and all other Premium plan features
Note that all plans include 200 credits per month. You can get additional credit by paying the required amount.
Which is the Best SMS Marketing Software for you?
A simple, targeted SMS towards your customers can tremendously help in accelerating your brand value. With high open rates, better conversions, and optimized delivery, you can massively reach a more extensive set of audiences and grow your business across all verticals.
Finally, here are my top 3 picks for SMS marketing software –
- SimpleTexting – Overall best SMS Marketing Software
- Salesmsg – Best for converting leads into customers
- Omnisend – Best for Ecommerce SMS Automation