With over a billion active users, LinkedIn is the world’s largest professional network on the internet. It helps to connect with people in your industry, find the ideal internship or job, and get real-world experience and skills that apply to your field of work. It is also a helpful tool for personal branding. On the […]
How to Increase Followers on LinkedIn – 7 Effective Tips Read More »
LinkedIn has been a go-to platform for B2B marketers, but many businesses have struggled with lead generation on the platform. Some marketers are using it as an inbound marketing platform to attract potential customers via organic posts and paid ads. Others are just sending connection requests and bombarding everyone with cold messages. In the previous
How to Generate Quality B2B Leads on LinkedIn Read More »
Marketers have undervalued LinkedIn for a long time, but now it is getting a lot of traction, especially in B2B marketing. It is evident because since Microsoft acquired LinkedIn, it has grown massively in terms of users and business-friendly features that empower marketers to generate better ROI on marketing investments. So, are you also trying
Effective LinkedIn Strategies for B2B Marketing Read More »
LinkedIn is the best platform for business professionals and entrepreneurs to connect, nurture, and build long-lasting relationships with their target audience. You cannot expect to gain a loyal following by simply posting random content on your LinkedIn company page. There must be a pre-planned marketing strategy such that your content reaches the right audience at
7 Best LinkedIn Marketing Tools for Business Read More »
It doesn’t matter whether your business falls into the B2B or B2C segment, LinkedIn is now one of the top five popular social media marketing platforms among marketers. And you shouldn’t ignore the platform as well. Yes, LinkedIn Ads is quite expensive in comparison to Facebook & Instagram but it’s narrow audience targeting on the
Step-by-step guide to set up an effective LinkedIn Ad Campaign Read More »
Want to build a lead generation machine for your business? Struggling to pick the best tools for your marketing tech stack? Well, you are in the right place! B2B lead generation strategies involve multiple channels and tactics, from driving traffic to the website to encouraging them to take action toward conversion. This requires different tools
20+ Best B2B Lead Generation Tools Read More »
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