Marketing

Do you want to target the right audience with the right message at the right time? Well, you need to create an effective buyer persona for your business. And in this article, I’m going to show you the best way to create a B2B buyer persona. But, first, let me tell you briefly about the

Today customers engage with brands across multiple channels in a very complicated manner and because of this creating a customer journey map for any business is now more important than ever before. Buyers are doing their own research before getting in touch with any company. In fact, according to a study, they are usually 57%

Identifying the Ideal Customer Profile for your business is crucial to ensure that the resources are being invested in acquiring or retaining deals worth more than others. In B2B, an Ideal Customer Profile (ICP) is a hypothetical description of a type of company that would benefit immensely from your offering & provide you significant value

Do you want to generate B2B leads using social media? Well, that’s a great idea and I hope you’ve already been using social media for your marketing communication because you can’t really avoid it if you want to grow your business in the 21st century. In this article, I will share some of the most

When it comes to creating an effective B2B marketing strategy, email is one of the crucial channels that you must not ignore. In fact, 59% of B2B marketers find email as the most effective channel in terms of revenue generation, and according to HubSpot, email is one of the best sources of B2B leads. These