Organic reach for business pages on social media is almost negligible and if there’s any platform offering higher organic reach, good days will come to an end.
So, if you want to build a fan base for your personal or business brand on social media, you have to invest time and money in ads. There’s no way around it!
In this article, I’ll share some tips to create ads that can attract followers and consumers for your business.
7 powerful tips to create highly convertible social media ads.
Advertisements on platforms like Facebook, Instagram, LinkedIn, and other social sites are an effective way to grow your business.
However, without the right strategy, your ads may not be as effective as it could be.
So, here are a few tips to help you create a winning strategy for your next social media campaign.
1. Choose your Social media platform.
First things first, you need to understand that not every platform is meant for your business. The audience varies from platform to platform and even if they overlap, they’re looking for different types of content on different platforms.
So, you’ve to choose the platforms where your potential consumers are already available and are looking for the type of products and services you offer.
This way your ads will reach the right audience and potential consumers.
2. Be clear with the Call to Action (CTA).
Whether you want your audience to download an eBook, visit your website, enroll in a course, or anything else, you’ve to be clear and transparent with what you want them to do next.
A strategic CTA in your sponsored post can make a difference because it guides your audience to the next step where they can find more information about the product or service you’re promoting.
3. Build compelling landing pages.
Landing pages are specifically designed for the traffic driven through ads. These are pages where you provide more information about the product or services you’re promoting.
A compelling landing page consists of all the vital information about the product or service that a consumer wants to know before making any decision.
Information like testimonials, ratings, and reviews from existing consumers add value to the page and help you build credibility with visitors. Also, be careful with the design because it matters.
4. Give a conversational approach to headlines.
Instead of being too salty, try to use a conversational tone in headlines. This helps you establish communication with your audience and also it doesn’t annoy people.
You must understand that headlines aren’t supposed to describe the product or service, they are meant to grab the attention of the audience and make them click your ad to know more.
So, try to keep your headline as short as you can because long headlines may cause visitors to lose their attention which may cause you a loss of potential consumers.
5. Choose attention-grabbing visuals.
Visuals can act as scroll-stoppers on social media that can make users click on your ads.
So, always pick visuals that can grab visitor’s attention but also, make sure it is relevant to the headline and content because creating tension between visuals and content never goes well.
6. Choose videos over text and images.
On social media, videos are more effective than any other form of visuals. If done properly, videos can keep your audience engaged for a longer duration.
According to recent surveys, 76.5% of marketers say that video content brings more conversion than any other form of content and if combined with ads, engagement can be boosted by 22%.
So, video content is a clear winner when it comes to highly-convertible content for ads.
7. Serve the right ads to the right audience.
Always make sure that every ad you run should target a specific type of audience. Not every user on the platform is interested in your product or service. So, it doesn’t make sense to invest your money to reach those who are not at all interested in knowing your brand.
Almost every known social platform allows you to target your audience based on different factors like age, gender, location, interest, and other demographic data.
So, configure your ad according to your potential consumers and reach only those who might be interested in your product or services. Don’t try to be on everyone’s newsfeed!
Wrapping Up
Today, social media is the most preferred marketing platform among marketers and businesses. This is because people are spending most of their leisure time on social sites instead of watching TV.
And if good content is served strategically to the targeted audience, you can boost your presence on social media which you can leverage to grow your business.
Here are a few hand-picked articles that you should read –
- Best ways to run Facebook Ads for B2B marketing
- LinkedIn Strategies for B2B Marketing
- Most effective B2B Lead generation strategies