Today, we’re surrounded by Artificial Intelligence in almost every aspect of our life in the form of the smartphones we can’t stay away from, smart assistant which is always there to assist us, and self-driving cars that everyone wants.
In other words, Artificial Intelligence is taking over every industry and marketing isn’t an exception.
In marketing, AI is helping businesses deliver better customer experiences and acquire more with personalized content in their mailbox or social media feeds.
The best part is that AI saves a lot of our time and resources which can be utilized for other important tasks.
So, what actually Artificial Intelligence is?
According to Wikipedia, “AI is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals.”
In simple words, Artificial Intelligence empowers machines to think and act like humans but with more efficiency. It also enable machines to learning from experiences and deliver better output.
In digital marketing, AI-powered tools collect data from users through different platforms and deliver valuable insights i.e Audience Intelligence that marketers can leverage to run successful marketing campaigns.
In this blog, you’ll discover how AI can help you drive successful marketing campaigns to grow your business.
So, let’s get started.
1. Analyzing customer behaviour.
AI can help you analyze the data from your website, social channels or other platforms and provides you with valuable insights such as the behaviour of your visitors and followers across channels.
Using this data, you can understand your audience better and thus design your marketing assets in a way that can grab their attention and keep them engaged for a longer duration.
2. Targeting highly prospective consumers.
By understanding consumer behaviour, you can leverage Artificial Intelligence to target the most highly prospective audience.
AI-powered marketing platforms like Google, Bing, and social sites offer you to target your audience based on their demographic data like age, gender, profession and many more.
For example, if you sell luxury products then you’d like to reach the audience who can afford and are living the lifestyle that fits your ideal consumer persona. This is where Artificial Intelligence can help you reach such users more effectively.
3. Establishing effective communication.
Businesses can leverage Artificial Intelligence to establish effective communication with their potential consumers via email marketing and chatbots.
Based on consumer behaviour, AI can help you determine the best time to reach them. Also, it can recommend the best subject titles, design, and content for emails that can catch attention and generate more leads.
Not only this, AI can help you interact with your website visitors to answer some basic queries instantly with the help of chatbots.Ai-powered Chatbots can learn from user experience and find a better and satisfactory response to their queries.
4. Relevant content curation.
If AI can help you understand your consumer behaviour, it can also assist you in serving the most relevant content to them. AI can learn from users’ activity on your website and showcases the content in which they might be interested.
Ever wondered how YouTube creates a playlist of songs that you love to listen and how e-commerce websites like Flipkart and Amazon recommend you the products that you end up buying? It’s all being done by AI bots.
For example, if you run a blog, you can take advantage of AI tools to recommend relevant and personalized topics to your readers which will keep them stay longer on your website and thus more quality leads for your business.
Wrapping Up
Artificial Intelligence is the future and by this time you will also agree with it, right?
AI can help businesses and marketers reach their potential consumers effectively, save lots of their time and get higher ROI as well. It’s a win-win for marketers and businesses.
At last but not the least, Artificial Intelligence empowers us to focus on the bigger picture and let it handle the rest on its own.
If you’re a marketer or business person, how are you leveraging AI and how do you see its effect in the coming days? Share your thoughts via comments below.