How to Write Professional LinkedIn About Section

In the digital world, the LinkedIn About Section is the best version of your professional bio. It is one of the most valuable pieces of real estate you’ve got in the digital world, where you can showcase your authenticity, expertise, and accomplishments you’ve earned to date.

The LinkedIn About section or profile summary gives you an excellent opportunity to grab the attention of the industry’s top professionals, entrepreneurs, and decision-makers to grow in your business and career.

After your LinkedIn headline, it is your About Section, where readers seek more information about you and your professional accomplishments, so make sure your About section describes who you are and how you want to be seen professionally.

Here is a LinkedIn About Section of one of the top Influencers on LinkedIn, Jeff Weiner.

LinkedIn About section
LinkedIn About Section of Jeff Weiner

5 Tips to Create Professional LinkedIn About Section

An effective LinkedIn About Section provides your professional essence to the readers and intrigues them to know more about you, and thus they will keep reading.

So here are a few tips for carving the best out of 2,600 characters in your LinkedIn About section –

1. Tell stories.

Share achievements, accomplishments, and moments you feel proud to share. Everyone likes a good and encouraging story, so feel free to discuss the problems you tackled in your journey.

Basically, there are mainly 3 stages of telling stories in the About Section:

  • Firstly, share how you stepped into your current profession.
  • Then talk about your struggles and accomplishments that have led you to the current position.
  • Finally, express your vision of where you see yourself in the near future.

Make sure you share the honors, awards, accomplishments, and skills earned at every stage of your journey. It strengthens your claims about your expertise in respective fields and thus builds credibility with the reader.

Also, don’t try to exaggerate yourself by dramatizing your journey. Just stay in your lane and be yourself because the relationship you’re going to build with people will not end on LinkedIn. So just be true to yourself and your readers.

2. Write in the first person.

Unless you’re a celebrity or someone very popular, everyone knows that you wrote the introduction yourself.

So does it make sense to write your LinkedIn About section in the third person? It shows that you’re writing about yourself as if you are someone else.

It looks odd.

Yeah! I know that professional bios mostly prefer to be written in the third person. But trust me, it won’t work on LinkedIn.

Writing the LinkedIn profile summary in the first person creates a personal feel between you and the reader. It thus builds credibility, which may give birth to genuine and potential connections.

3. Be concise.

LinkedIn offers you space for 2000 characters to describe yourself when writing the About section.

But it doesn’t make sense to use all those spaces just to talk about yourself because unless you’re really popular, no one will read your lengthy profile summary.

Remember that the people reading your profile are not doing so to kill time.

They can be a potential employer, a businessman, or an entrepreneur who might be searching for a candidate like you, but they would have limited time to check your profile.

So I recommend you shorten your About content as much as possible but ensure you don’t leave anything important out of it.

4. Load it up with Keywords.

Keyword plays a crucial role in enhancing your ranking on LinkedIn search results. So enrich your About section with keywords with which you’re strongly connected in your industry.

Also include the words that the potential employers or hiring managers are searching for.

One of the best ways to include keywords related to your niche is by listing all the skills you own under specialties at the end of your About section.

By doing so, you are increasing your visibility on search results for specific keywords, thus grabbing the attention of professionals from your field of specialization.

5. Include Call to Action.

Finally, close the About section with a CTA (Call to Action) in which you have to tell your profile reader what you want them to do and where they can go for more information.

Your call to action should be direct and effective to say that you are open to conversation with like-minded people and the people who could benefit from a professional relationship with you.

If you’re comfortable, you can also include your email address and telephone information to make it convenient for people to reach you.

Basically, your call to action should guide people on what they need to do with the information and insights you have provided about your professional career.

Just don’t let your readers confuse their next step to reach you, or they will look for someone else – who might be your competitor.

Ready to Write your LinkedIn About Section?

While writing your About Section consider the tips mentioned above to enhance your profile which may lead to potential connections and grow your network.

Here’s the summarised infographic of the above contents. Please do share it if you like it.

An effective LinkedIn About section arouses curiosity to know more about you and ultimately connect with you. So you must ensure that the About section you present about yourself on LinkedIn matches your reality.

Also, ensure you don’t lie about yourself just to grab people’s attention because there’s no place for liars in the professional arena. It may even ruin your online presence too.

If you want tips to fill other sections of your LinkedIn profile for better performance, I recommend you to read this post – What should you put in each section of your LinkedIn profile?

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