In Account-based marketing, the funnel starts with identifying the right people from the target companies and then using marketing and sales strategies to engage & build relationships with them.
This process of identifying the right people and finding their contact details is known as lead prospecting.
And this is the list of the best B2B lead prospecting tools.
So, if you’re ready, let’s get started.
The Leadfeeder connects the website’s data from Google Analytics and showcases the real business ventures visiting your business website. With this app, there is absolutely no requirement for website installations. You just have to add a tracking code, and it works automatically by identifying which business has visited your website which is highly beneficial for B2B companies.
With only 2% of the site visitors filling out the contact form, the Leadfeeder reveals the names of the companies who are visiting your website by providing their complete information. With this tool, you can easily target your potential audience and close more sales.
Feature highlights:
Pricing plans – Leadfeeder offers only two plans – Lite and Premium. The Lite version is free, and it shows you contacts for the last three days up to 100 contacts.
The premium plan starts at $55/month for up to 100 contacts and you’ll have to pay only for the contacts you accept as leads.
Hunter, also known as Email Hunter, is one of the best email discovery tools that helps marketers or advertisers find contact data related to any domain space.
Hunter.io is a SAAS (software as a service) organization representing considerable authority in discovering mass email addresses. Just provide the name of the sites you’d prefer to find email addresses for, and it will deal with the rundown of sites and discover them!
But how is this useful?
All things considered, one of the most practical applications for this is blog outreach for marketers. You can spare lots of time in your blog outreach efforts by utilizing the fantastic tools this service provider offers. This is ideal for organizations that use cold messaging as an approach to fill their pipeline. Moreover, Email Hunter can also be utilized to confirm messages and do bulk tasks. It’s a helpful and reasonable lead prospecting tool that each business ought to have in its stockpile.
Feature highlights:
Pricing plans – Hunter starts with a free plan in which you can search for up to 50 domain or email searches with 50 email verifications. Its premium plan starts at $49/month in which you can make 500 searches and email verification along with all product features like connecting Google emails and getting priority support.
LinkedIn, the standard social media platform meant for professional business networks and connections, has been a mainstream and powerful spot to discover and sustain potential customers for quite some time.
Presently, LinkedIn Sales Navigator offers B2B businesses much more capacity to successfully find leads and deal with their pipelines. LinkedIn Sales Navigator has both a free and paid version. There are paid licenses for professionals, job seekers, recruiters, and now sales representatives. LinkedIn Sales Navigator is LinkedIn’s ultimate paid sales solution.
This sales management tool is specifically designed and intended to help sales professionals tap into LinkedIn’s broad network all the more adequately and, eventually, land more and even better deals.
Feature highlights:
Pricing and plans:
LinkedIn Sales Navigator is a premium tool by LinkedIn. It offers 3 different plans – Professionals (Individual account), Team, and Enterprise.
If you are a freelancer, a consultant, or an independent sales professional, then its Professional plan would be the right plan to consider. And if you are considering the tools for your entire sales team, you will need a Team or Enterprise plan.
Zoominfo is yet another business inside a tool that provides organizations with a refreshed database system. This helps the sales and marketing group of a company in enhancing its sales prospect endeavor. This unique and fantastic platform allows B2B experts to find targeting and hunt for qualified leads.
Zoominfo’s growth acceleration platform helps users find out the list of potential customers. They can create actionable data without manipulating or losing the previous information.
With this platform, users can easily connect with the decision-makers or businesses of various industry domains, as they get access to their email addresses and telephone numbers.
Feature highlights:
Skraap.io is another tool that helps users find the verified B2B email IDs of people who are relevant to their business. It is one of the top B2B lead extractors and email finders.
With this fantastic tool, B2B marketers can ace their email marketing campaigns. Skrapp is available as a Google Chrome extension and helps build targeted lead lists through LinkedIn profile searches.
It finds all the mail IDs of the prospects and saves them in the list. Apart from the email addresses, Skrapp also finds out the company’s name, the website link, and the name of the potential lead. It has a feature bulk email finder that helps to sync bulk emails from the current database.
Feature highlights:
Pricing and plans:
Skrapp starts with a free plan in which you get 150 credits/month; 1 credit for each verified email. Its premium plan starts at $49/month, with 1000 credits to $299/month with 50,000 credits per month.
B2B lead prospecting is not a fun job to do manually as you have to do repetitive tasks to identify the prospects and then find their contact details from different sources.
But using these lead prospecting tools, you can automate the process and build your prospect list that would help the sales & marketing team to close more deals and thus generate revenue for your business.
I hope this article helped you find the best B2B lead prospecting tools for your business. You may also want to check out our guide on B2B email marketing to make the best use of the prospect list that you will build using these tools.
