Marketing

Account-based marketing (ABM) is an ROI-driven approach in which marketers create a powerful strategy that only focuses on a set of target accounts in the market. Also, 62% of marketers state that they can measure a positive impact since adopting ABM. So by creating a powerful account-centric strategy, you can close more leads and thrive […]

In Account-based marketing, the funnel starts with identifying the right people from the target companies and then using marketing and sales strategies to engage & build relationships with them. This process of identifying the right people and finding their contact details is known as lead prospecting. And this is the list of the best B2B

In today’s highly tech-savvy and data-driven world, every B2B marketer is in need of copious amounts of value-based content that they can imbibe and use for their marketing strategy.  But it is very tough for marketers to get updated each and every time about the latest trends and industry-related news. We all know that there

A marketing funnel is a way to visualize a potential customer’s journey from an unknown website visitor to becoming a first-time customer for the company. The B2B marketing funnel comprises lead generation and conversion processes, among which the lead generation process can be automated. However, human interaction is still an essential part of the conversion

Are you getting tons of traffic on your blog pages but not able to generate leads? Do you want to convert your organic blog traffic into leads for your business? When it comes to B2B lead generation, we use content marketing to drive traffic to the website, create awareness via blogs, and generate leads. However,

The biggest challenge for B2B marketers is the consistent flow of leads for the business. Everything that a B2B marketing team does is generate quality leads that can be moved into the sales funnel for closure. Lead generation is the process of attracting potential customers and strangers who might be interested in your products or