The ultimate goal of any marketing campaign is to encourage customers to take the desired action that leads to conversion. For this, you don’t always have to rely on complex marketing campaigns; instead, a simple SMS text message can do wonders that you’ve never thought of. SMS marketing is an exceptional marketing channel for seamlessly […]
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Social media has been one of the preferred research platforms among B2B buyers to know more about the vendors and analyse if they can deliver what they say. B2B marketers are getting better at leveraging social platforms like Facebook, LinkedIn and Twitter but are lagging behind when it comes to Instagram marketing. So, if you
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Do you want to start a referral program for your business? Looking for the best referral program software? This article is for you! Referral marketing is the best way to leverage word-of-mouth marketing to grow your business. It enables you to convert your loyal and happy customers into brand advocates who will spread the word
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One of the prime objectives of B2B Email marketing is to convert the leads into paid customers. So, in this article, I will share the proven email marketing tactics that you can use to improve the performance of your email marketing campaigns. Let’s get started. 1. Personalize your email content Whether it is B2B or
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When it comes to B2B lead generation, Google Ads has always been an effective advertising platform for B2B brands. However, running a successful B2B PPC campaign on Google Ads isn’t as easy as it sounds. You can set up a campaign easily but maintaining the quality of traffic and leads that it attracts is entirely
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Do you want to leverage PPC for B2B lead generation campaigns? Are you struggling with generating quality leads for your business from search ads? If so, you are in the right place. In the article, I will be walking you through every aspect of PPC advertising and how you can leverage it for B2B marketing.
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