Search Engine Optimization

Whether you are in the B2C or B2B industry, keyword research is the most important aspect of any marketing campaign. And when it comes to SEO, you should put it at the highest priority. If you’re writing about things that your target audience isn’t searching for, you’re not going to get any traffic from search […]

Whether it’s a B2C or B2B website, one of the common challenges for marketers is to rank higher on search result pages for relevant keywords or queries that prospects search for. The higher your website ranks, the more visibility your brand gains and thus more traffic and sales.  Now, you’re not alone in wanting your

One of the most common challenges that marketers face is to drive quality traffic to the website. In fact, according to HubSpot, over 61% of marketers say generating website traffic and leads is their top challenge. Now, with a limited budget the challenge is overwhelming because running paid campaigns on search engines and social media

Your website is compelling, user-friendly & has relevant content too. Still, the traffic is too low. Want to know the reason behind it? The first thing to do is to analyze your website thoroughly to see how search engines are seeing your website & what is stopping it from ranking higher on the result pages.